Prata Embalagem · 2022
Wuliang Image Embalagem de Bebida Destilada
by Luo Heng
- A' Design Award de Prata 2022 in Embalagem
- CLIENT: Laboratory and Hopeful
- Estimated Number of Design Views: 16,289
- Verification code 27C14CD423 · Verify this award
Colors
About Wuliang Image Embalagem de Bebida Destilada
Wuliang Image é um projeto de embalagem de bebida destilada criado para uma marca chinesa de Baijiu. A forma da garrafa é inspirada na garrafa Lua da Dinastia Ming, e o corpo arredondado evoca a lua cheia e a ideia de reencontro familiar. Linhas curvas e listras em ondas de água envolvem a garrafa como seda. O corpo de vidro recebe jateamento de areia e ostenta um logotipo em relevo em ouro rosé, enquanto o topo da garrafa utiliza um processo de eletrodeposição metálica fosca. A caixa é feita de acrílico dourado jateado com metal em relevo e estampagem a quente. A textura translúcida da base proporciona um manuseio estável e confortável.
About the A' Design Award de Prata
Wuliang Image Embalagem de Bebida Destilada conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Wuliang Image Embalagem de Bebida Destilada seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Wuliang Image Embalagem de Bebida Destilada é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.
Press Kit
- Unique Properties
- The design of Wuliang Image adopts abstract and artistic elements to make the visual experience full of imagination, uses modern methods to convey the essence and connotation of Chinese traditional culture and show the unique charm of oriental culture. Wuliang Image perfectly integrates the historical weight of Chinese Baijiu with modern fashion elements, which matches the brand slogan of “Wuliang Quality, Oriental Image”.
- Dimensions & Packaging
- The bottle is wrapped by water wave stripes just like the water wave is embracing the bottle body, the translucent grinding texture brings a special visual pleasure and upgrade the tactile experience for stable and comfort grip.
- Tags
- Liquor packaging, Chinese traditional culture, oriental culture, container design, ethnic culture, modern design
- Production Technology
- The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the top of the bottle uses matte metal electroplating process; the box body is made of frosted gold acrylic with relief metal and hot stamping process.
- Design Challenge
- This packaging integrates the brand culture of Wuliangye, modern culture and oriental culture. Through the unique letter design of "Wuliang" and "Image" and the red frosted bottle cap, it inherits the brand's culture well. At the same time, it uses the elements such as "curve lines" and "waves" and multiple processes including engraving, embossing, hot stamping, electroplating, etc. to combinate the essence of oriental culture and modern culture better.
- Research
- Research type: liquor packaging design;
Research goal: to give Wuliang Group a new cultural character;
Research direction: integrating oriental culture and modern culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Wuliang Image bottle packaging combines classic and fashion. With profound cultural heritage, it shows the confidence of Chinese liquor culture and brand and the image of Chinese Baijiu products in the new era. - Inspiration
- The design inspiration of the bottle comes from the Ming Dynasty "Moon bottle". The bottle body resembles the full moon conveying the meaning of “reunion". The bottle is decorated with flexible lines conveying the meaning of “the Chinese Baijiu is the burning water,” the bottle is wrapped by water wave stripes that look like the silk, which is full of Chinese traditional culture character.
- Project Duration
- The project started in September 2021 in Torino and finished.
- Operation Flow
- For the bottle design, the imagination (frosted water waves) generated from “Image” embraces “Wuliang”; In other words, the Wuliang Image is the most imaginative, artistic design in Wuliangye, giving Wuliang Group a new cultural character.
- Image Credits
- Luo Heng
