Wuhan Resort Design de Interiores de Centro de Vendas by DSC Design

Wuhan Resort Design de Interiores de Centro de Vendas by DSC Design is a highly esteemed winner of the very prestigious 2022 A' Design Award de Prata in Design de Espaços Interiores e Exposições Competition Category.

PrataInterior· 2022

Wuhan Resort Design de Interiores de Centro de Vendas

by DSC Design

Client: DSC Design

A' Design Award de Prata Winner in Interior Category

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Verified Award Winner

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The Design

About Wuhan Resort Design de Interiores de Centro de Vendas

O Wuhan Resort é o centro de vendas de um grande complexo cultural e turístico em Wuhan, na China. O interior abrange 3.810 metros quadrados e dá continuidade à linguagem de design curvilínea das fachadas do edifício. Uma parede de marca curva e um grande painel de LED acompanham a linha de um teto suspenso anelar. Materiais personalizados, incluindo painéis de teto sem juntas com aspeto de madeira e pavimento de pedra artificial sem emendas, criam uma superfície unificada. As paredes curvas orientam a circulação e configuram áreas de leitura e café, de conversas de venda e de interação, articulando comércio, arte e natureza.

The Recognition

About the A' Design Award de Prata

Wuhan Resort Design de Interiores de Centro de Vendas conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Wuhan Resort Design de Interiores de Centro de Vendas seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Wuhan Resort Design de Interiores de Centro de Vendas é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project continues the artistic design languages of building facades. The design team blended humanism and naturalism into the interior. To set the benchmark for future ecological resorts, the design team shaped a brand new humanistic community that integrates commerce, art and nature into a whole. Reading & coffee scene, negotiation & sales scene, and interactive & instagrammable scene are incorporated into the overall immersive space, evoking imagination about and resonance with future life.
Dimensions & Packaging: Project area: 3,810sqm
Function: Sales center
Tags: DSC DESIGN, Sunac, Wuhan Resort, Sales Center, Humanistic Community, "Contemporary Heaven of Peace"
Production Technology: 1. The curved brand wall and the huge LED screen are naturally coherent, responding to the annular suspended ceiling.
2. A large amount of hyperbolic surfaces and customized materials, such as the seamless wood-like panel on the suspended ceiling, and the seamless special artificial stone on the floor, bring a natural and integrated spatial feeling.
Design Challenge: Due to the distinctive architectural form and lots of hyperbolic shapes, it was a big challenge to integrate and unify the interior and the architecture and ensure the practical effect of construction techniques. Besides, how to achieve a good lighting effect in such a large space posed another great challenge to the project.
Research: In addition to functionality and aesthetic value, the design attempts to pacify the inner world and slow down the pace of life. The design expresses art and touches the hearts of people. The boundary between the interior and the outside is gradually resolved. People can enjoy reading, chatting, sunshine and shades while sitting under a tree. The project performs a future composite format and redefines the relationship between people and nature, allowing people to embrace ecology and themselves.
Inspiration: Huangpi District is located in Wuhan, China, enjoying beautiful natural sceneries, known as "Back Garden of Wuhan". Two developers Sunac China and Wuhan Urban Construction Group worked together to build the world-class tourist destination Wuhan Resort here, practicing the value system of urban co-construction. The project is the sales center of Wuhan Resort, a large-volume cultural and tourist complex. DSC DESIGN was entrusted to carry out the creativity and execution of interior finishes.
Project Duration: Started in: 2020.10
Finished in: 2021.05
Location: Wuhan, Hubei Province
Operation Flow: The curved surfaces and lines and large-area blank form an abstract context, which highlights the charm of spatial atmosphere, naturally shows the fluidity of interior structure, and produces a waving, textured and soft aesthetic. The varying walls guide circulation routes. The landscape narrative techniques, which combine the virtuality and reality, break the spatial dullness and arouse emotional variation, with artistry stimulating people's curiosity to explore the immersive space.
Team Members: Interior finishes design: DSC·DESIGN
Interior finishes design team: Li Zizhao, Xia Pengjun, Xu Lei, Zhao Zhiyuan, Zhang Gongfa, Wang Xingyun, Zhu Feng, Zhu Zhiyong, Ma Xueting
Image Credits: JS studio / YU PHOTOGRAPHY