Science as an Emotional Trend Tela de Boas-Vindas by Liubov Maximenkova

Science as an Emotional Trend Tela de Boas-Vindas by Liubov Maximenkova is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Design de Tecnologias Móveis, Aplicações e Software Competition Category.

BronzeDispositivo Móvel· 2022

Science as an Emotional Trend Tela de Boas-Vindas

by Liubov Maximenkova

Client: Sber

A' Design Award de Bronze Winner in Dispositivo Móvel Category

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The Design

About Science as an Emotional Trend Tela de Boas-Vindas

Ciência como Tendência Emocional é uma série de telas de boas-vindas criada em 2021 para o aplicativo móvel Sberbank Online. A série é dedicada ao Ano da Ciência e Tecnologia na Rússia. Três temas a compõem: Sob o Mar, Através do Microscópio e Rede Neural. Sob o Mar apresenta fotografias feitas por biólogos marinhos. Através do Microscópio mostra objetos familiares registrados com micro e macrofotografia. Rede Neural exibe imagens geradas por inteligência artificial. O objetivo é unir emoção e conhecimento.

The Recognition

About the A' Design Award de Bronze

Science as an Emotional Trend Tela de Boas-Vindas conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Science as an Emotional Trend Tela de Boas-Vindas seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Science as an Emotional Trend Tela de Boas-Vindas satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We would like to see our projects in Sberbank Online not only triggering emotions but also provoking thoughts and serving as the sources of knowledge. That’s why in 2021 we created a series of welcome screens for Sberbank Online mobile app dedicated to the Year of Science and Technology in Russia (2021). The project includes materials on topics such as Undersea, Through the Microscope, and Neural Network. There is a history behind each of them but yet all of them have something in common.
Dimensions & Packaging: Above iOS 12.5 / Above Android 12.5
Digital Banking, Personalization, Emotional Design, app.
Tags: #Digital Banking, #Personalization, #Emotional Design, #app.
Production Technology: Among the images in the app there are photos taken using micro and macro photography methods as well as images generated by AI
Research: — The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean. We created this project not only to show the beauty of the undersea but also to focus the public attention on ecology issueы, including the issue of the World Ocean pollution.

— Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale. The authors caught in their objective the microcrystals of human tears, the Earth’s secret tracks and the intertwining lace threads, the dried up drop of soda water and the wing of a peacock butterfly.

— Neural Network. All the images were created by artificial intelligence SberAI on the basis of the given text. Its shows how technology and art merge in the modern world.
Inspiration: The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean.
Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale
Neural Network. All the images were created by artificial intelligence SberAI.
Project Duration: In 2019 we developed and then launched the new version of Sberbank Online app with personalization and emotional design. Now we continue to improving client experience, study our customers behavior and make designs even more personalized. Welcome screens in the Sberbank Online were created шт 2021.
Operation Flow: There are a lot of apps today to cover one need. Almost all of them have well done UX and UI, but we believe that win those who also care about User Emotions. Every user can choose any welcome screen.
Team Members: SberBank Online team
Image Credits: Main Image #1: Welcome screens in the Sberbank Online mobile app Image #2: Neural Network.
Image #3: The Undersea.
Image #4: Through the Microscope.