DamoWang Taurine Energy Drink Embalagem de Bebida Energética por Chi Forest

O design DamoWang Taurine Energy Drink Embalagem de Bebida Energética por Chi Forest é um vencedor altamente estimado do prestigioso 2022 A' Design Award de Bronze na Categoria de Competição Design de Embalagem.

BronzeEmbalagem· 2022

DamoWang Taurine Energy Drink Embalagem de Bebida Energética

por Chi Forest

Cliente: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Vencedor do A' Design Award de Bronze na Categoria Embalagem

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Vencedor de Prémio Verificado

Verificar Estado do Prémio para #135611

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Cores

O Design

Sobre DamoWang Taurine Energy Drink Embalagem de Bebida Energética

A bebida energética com taurina DamoWang é uma bebida funcional apresentada em uma lata de ferro de 250 mililitros. A lata mede 65,6 por 91,8 milímetros e é produzida com impressão transparente de alto brilho sobre metal. A arte gráfica apresenta uma figura inspirada em Chiyou, um guerreiro da mitologia chinesa, acompanhada de um gesto de polegar para cima que sugere força e confiança. A bebida contém ginseng e goji chinês, ervas tradicionais utilizadas para restaurar a vitalidade. A conhecida lata metálica é fácil de segurar e resfria rapidamente.

O Reconhecimento

Sobre o A' Design Award de Bronze

DamoWang Taurine Energy Drink Embalagem de Bebida Energética conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que DamoWang Taurine Energy Drink Embalagem de Bebida Energética seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. DamoWang Taurine Energy Drink Embalagem de Bebida Energética satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: The majority of the consumers choose energy drinks to refresh themselves under extreme circumstances. But they usually feel exhausted after the effect wears off. The product tried to solve that by especially adding traditional Chinese herbal medicines Ginseng and Chinese wolfberry that is used to replenish the vitality of the body. Moreover, designers use the packaging itself to give a direct psychological hint through images and gestures. The thumbs-up gesture intends to show that you are amazing and unbreakable.
Dimensões e Embalagem: 65.6mm x 91.8mm
Etiquetas: Branding, Packaging, Chinese National Tide
Tecnologia de Produção: High gloss iron transparent printing can on iron cans.
Desafio de Design: There are many technological limitations in iron cans and it would take a lot of effort to change the layout and color during the production proofing stage. In order to find the best color and the rate of reflection, designers spent a week in the factory constantly adjusting various variables such as the hue of a color, the iron permeability and multi-standard point calibration during the printing process.
Pesquisa: The Chinese meaning of DAMOWANG is an invincible person with extraordinary ability. However, designers have encountered difficulties in interpreting DAMOWANG through IP image. Designers hope to put it into practice on a specific Chinese historical figure instead of creating a figure out of thin air. Because they supposed that a character created out of thin air can't convince users to believe. They hope that as an energy drink, it can gain trust from users. Therefore, designers chose Chiyou after comprehensive evaluation by investigating the stories of Chinese Shinhwa and ancient historical figures. The image of Chiyou created by designers refers to the image depicted on the stone tablets of Han Dynasty, with a bit sense of martial arts. Designers want to encourage our customers to believe in themselves and find their inner DAMOWANG. Anyone can be a DAMOWANG and it can help you get there.
Inspiração: The packaging inspiration comes from Chinese traditional mythological figure: Chiyou. He was one of the creators of Chinese culture, also known as the god of war and the inventor of the cold weapons (bows and arrows, axes).The packaging delivers a message that the ancient God of War cheered and praised for the hardworking Chinese people.It is believed that his legend can encourage young people and help them succeed in daily work.
Duração do Projeto: The project started in August,2021 and was completed in February, 2022.
The design was completed in December, 2021. The production location is Shanghai, China.
Fluxo de Operação: It pursues a traditional packaging form, iron cans, rather than innovating another form because it wants Chinese consumers to be familiar as a functional beverage. It chose 250mL iron cans for better holding experiences. Metal packaged drinks feel more powerful when grasping than plastic or glass ones. Also, they taste a lot better when they serve cold，iron cans are quicker to cool in fridges, so that consumers can enjoy the fresh more easily.
Membros da Equipa: Yushu Zhang, Yiqun Tang
Créditos de Imagem: Yushu Zhang, Yiqun Tang