Dreamscape Instalação Multimédia by Nelson Chow

Dreamscape Instalação Multimédia by Nelson Chow is a highly esteemed winner of the very prestigious 2022 A' Design Award de Ferro in Design de Belas-Artes e Instalações Artísticas Competition Category.

FerroBelas-Artes· 2022

Dreamscape Instalação Multimédia

by Nelson Chow

Client: K11 Concepts Limited

A' Design Award de Ferro Winner in Belas-Artes Category

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Verified Award Winner

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The Design

About Dreamscape Instalação Multimédia

Dreamscape é uma instalação multimédia situada no Bohemian Garden do K11 Musea, em Hong Kong. A forma escultórica parece flutuar acima do solo e liberta neblina em intervalos regulares. À distância, Dreamscape assemelha-se a uma concha branca iluminada que emerge de uma nuvem. De perto, três arcos assentam sobre seis pés esguios que tocam o chão levemente. No interior, mais de 250 lâmpadas-bolha iluminadas seguem um programa de iluminação temporizado. Os materiais são resistentes às intempéries, duráveis e leves, e a estrutura pode ser desmontada para transporte e posterior remontagem.

The Recognition

About the A' Design Award de Ferro

Dreamscape Instalação Multimédia conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Dreamscape Instalação Multimédia seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Dreamscape Instalação Multimédia merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dreamscape is a voluptuous sculptural form that appears to float above the K11 MUSEA Bohemian Garden. It regularly disperses mist, thus, from afar, it appears as an illuminated white shell emerges from a billowing cloud, tempting guests to engage in a relaxing urban misty moment. Up close, three arches are anchored onto six feet that touch the ground lightly, emphasizing an ephemeral shared experience. Once inside, the 250 illuminated bubble lamps are timed to evoke dreaming in a sleeping cloud.
Dimensions & Packaging: H2600 x W3500 x D3500 (mm)
Tags: ncdesignandarchitecture, K11musea, victoriadockside, adriancheng, art, ncda
Production Technology: All materials had to be weatherproof, durable and light for outdoor display. The structure had to be designed for easy disassembly, transportation and reassembly. Placement of the 250+ illuminated bubbles were carefully calibrated so that they are ergonomically friendly while visually appealing. The light programme and wring of bubbles posed another challenge as it had to give the illusion of a sleeping cloud, and work in line with the mist performance that happens every 20 minutes.
Design Challenge: Dreamscape serves all ages, so we had to consider how different groups react. Children tend to run underneath, while adults usually prefer to stand and look at it. It had to be safe, and accessible to wheelchairs and walkers. It is open day and night, so we have focused on how different lighting combined with mist can create dissimilar, but mesmerizing experiences. Positioning each bubbles lamp had to be both visually pleasing and ergonomically safe.
Inspiration: Dreamscape, is a portmanteau word, blending and combining ‘dream’ and ‘escape’ to encapsulate our commitment to design a pause for busy minds by moving visitors from reality into ambiguity. We hope our playful multi-sensory sculptural design will make visitors dream in another dimension, and that this is more important than ever with the current limits on travel - we want people to imagine and dream the impossible. Dreamscape represents an exciting utopia and freedom, available to all.
Project Duration: The installation has been on display since September 2021 until March 2022 in K11 MUSEA, Victoria Dockside, Hong Kong. It will then be transported to other K11 premises around China.
Patents: Copyright belongs to New World Development Company Limited
Team Members: Nelson Chow
Raphael Pardo
Image Credits: HDP Photography Services Hong Kong
K11 MUSEA