Vessi Animation Animação de Produto by Mateus Morgan is a highly esteemed winner of the very prestigious 2022 A' Design Award de Prata in Design de Cinema, Vídeo e Animação Competition Category.
PrataCinema· 2022
Vessi Animation Animação de Produto
Client: Morgan Studio
A' Design Award de Prata Winner in Cinema Category
Verified Award Winner
Verify Award Status for #136048The Design
About Vessi Animation Animação de Produto
Vessi Animation é uma animação promocional criada para uma bota. A animação apresenta o produto por meio de elementos visuais naturais que associam o calçado ao estilo de vida do cliente. A água remete às características da bota, enquanto as nuvens sugerem leveza. A bota foi modelada com técnicas de hard surface no 3ds Max, utilizando fotografias como referência, e texturas de couro foram aplicadas. A renderização foi feita com o Redshift e as simulações com o Houdini. A animação foi utilizada no site do produto e nas redes sociais, sem texto explicativo.
The Recognition
About the A' Design Award de Prata
Vessi Animation Animação de Produto conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Vessi Animation Animação de Produto seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Vessi Animation Animação de Produto é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits lightness, present on the shoe essence. Everything made in 3D without scans
- Dimensions & Packaging
- 1920X1080
- Tags
- boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Redshift was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by nature elements, connecting the image directly with the customers life style. The water element is fully connected to the product features, as well the cloud element that represents lightness.
- Project Duration
- It toke around 2 months to finish
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Mateus Morgan, Vinicius Lavor, José Rafael, Enzo Kinukawa, Samuel Simionato, Lucas Feitosa, Teresa Chan
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