Lowen Embalagem de Cerveja by China Resources Snow Breweries Ltd.

Lowen Embalagem de Cerveja by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award de Prata in Design de Embalagem Competition Category.

PrataEmbalagem· 2022

Lowen Embalagem de Cerveja

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

A' Design Award de Prata Winner in Embalagem Category

27,400

Verified Award Winner

Verify Award Status for #136751

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lowen Embalagem de Cerveja

Lowen é um projeto de embalagem para uma linha de cervejas. O design combina desenho a caneta, a arte da gravura em meia-tinta e a ilustração de tatuagem de rua. Formas geométricas e cores vibrantes distinguem os diferentes sabores, entre eles framboesa, cereja e Weissbier, de modo que cada variante possa ser reconhecida de forma rápida e direta. As ilustrações contrastam imagens selvagens e delicadas para criar um efeito visual marcante e um caráter social. As latas são de alumínio e as garrafas, de vidro. Um processo de impressão detalhado mantém cada imagem nítida e precisa.

The Recognition

About the A' Design Award de Prata

Lowen Embalagem de Cerveja conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Lowen Embalagem de Cerveja seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Lowen Embalagem de Cerveja é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.
Dimensions & Packaging: 70 mm x70 mm x17 mm
Production Technology: The can is made of aluminum and the bottle is made of glass.
Design Challenge: As an innovative beer series, the hardest part of the package design is to vividly present the excellent quality to consumers and add the mystery and social attribute to the product in a ground breaking way. In a bid to show the packaging features, the package design follows modern graphic aesthetics, and the fonts are optimized, thereby making the product more conspicuous.
Inspiration: The combination of the beauty of the beast is the core of visual pictures. The comparison between the wildness and the gentleness provides a startling visual contrast to customers and constructs social tags for them. The integration of various shapes and different bright hues demonstrates the flavor of sub products, enabling consumers to recognize the products in a novel and direct way and allowing young consumers to quickly access their favorite flavors.
Project Duration: The project started in 2020 and finished in March, 2022.
Operation Flow: The illustration on the package is so attractive that it can quickly draw target the attention of consumers. Thanks to the detailed and delicate printing process, the image printed on the package is clear and exquisite.

Read the Press Release