Deep Memory Design de Interiores de Centro de Vendas by Holf Chen

Deep Memory Design de Interiores de Centro de Vendas by Holf Chen is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Design de Espaços Interiores e Exposições Competition Category.

BronzeInterior· 2022

Deep Memory Design de Interiores de Centro de Vendas

by Holf Chen

Client: China Overseas Properties

A' Design Award de Bronze Winner in Interior Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Deep Memory Design de Interiores de Centro de Vendas

Deep Memory é um centro de vendas localizado em Dalian, na China, com uma área de 980 metros quadrados. O projeto toma como ponto de partida a textura urbana de Dalian, uma cidade onde se encontram os estilos arquitetónicos oriental e ocidental. Recorre-se a uma linguagem espacial contemporânea para exprimir a memória local profunda e a nova vida local. Mármore, folheado de madeira, tecido enrijecido e materiais escovados combinam-se com candeeiros de suspensão artísticos e cristal de vidro, criando um equilíbrio entre superfícies rugosas e delicadas. Devido à grande escala, o interior foi estudado através de sucessivas maquetes e de um apartamento-modelo executado no local.

The Recognition

About the A' Design Award de Bronze

Deep Memory Design de Interiores de Centro de Vendas conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Deep Memory Design de Interiores de Centro de Vendas seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Deep Memory Design de Interiores de Centro de Vendas satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dalian, where the project is located, is a city with a fusion of Eastern and Western architectural styles. The Gothic architecture is elegant and chic, and the oriental traditional bluestone roads can be seen everywhere. Walking through such a magical urban texture, the exotic and local customs are intertwined, which is the temperament of the locals. Buildings from different periods have retained their unique forms, combining East and West, old and new.
Dimensions & Packaging: Project Area:980 sqm Category: Sales Center
Tags: Sales Center, Interior design, holf design
Production Technology: Marble, wood veneer, stiffe
ned fabric, brushed material
Design Challenge: Due to the large scale of the space, it's difficult to control the overall spatial scale. At the early stage, the design team specially experimented the interior space model many times and built a partial sample room of the project on site with the construction team so as to achieve the best spatial effects of the whole project.
Research: The ingenious use of matching materials in the project; artistic chandeliers, glass crystal, wood veneer, stone and other materials cooperate with each other to find a dialogue between nature and the ground, between organic and minimalist, and produce unique natural aesthetics. In such a large space, the natural air and rhythm, the arrogance and rhythm of the lake and the sea, people can look inside and enjoy it calmly.
Inspiration: This project takes the urban texture of Dalian as the design origin, and uses contemporary spatial language to describe "deep memory, local new life", the new and the old in the space, the typo and false in the composition, the realism and the intention, and outlines an aura. place to flow.
Project Duration: From January 2021 to June 2021; in Dalian
Operation Flow: The rough stones, the language of the growing pine trees, and the compositional charm of the space are all images of the deep local memory and the free growth of the local culture.”
Art chandelier, glass crystal, veneer, stone and other materials are used ingeniously and cooperate with each other to find a dialogue between roughness and delicacy, organic and minimalist, and generate an aesthetic magnetic field space.
Team Members: Holf Chen；Yani Hong
Image Credits: Qiwen photography