Baidu Aplicação de Mapa Temático by Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang

Baidu Aplicação de Mapa Temático by Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Design de Interface, Interação e Experiência do Utilizador Competition Category.

BronzeInterface· 2022

Baidu Aplicação de Mapa Temático

by Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang

Client: Baidu Online Network Technology (Beijing) Co., Ltd

A' Design Award de Bronze Winner in Interface Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

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The Design

About Baidu Aplicação de Mapa Temático

O Baidu Thematic Map é uma aplicação de mapas para dispositivos móveis, disponível para smartphones Android e iOS. A aplicação apresenta informações cartográficas selecionadas para diferentes grupos de utilizadores, com base no tempo, no espaço e nos perfis dos utilizadores. Fatores humanos, geográficos e sociais são combinados e apresentados em conjunto, permitindo encontrar rapidamente serviços próximos e eventos atuais. As informações gráficas do mapa são integradas com texto no ecrã para uma leitura fácil. Recorre-se à inteligência artificial e aos grandes volumes de dados para adaptar a visualização a cada grupo. O objetivo é reduzir o esforço de pesquisa e apoiar o estudo, as viagens e a exploração no dia a dia.

The Recognition

About the A' Design Award de Bronze

Baidu Aplicação de Mapa Temático conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Baidu Aplicação de Mapa Temático seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Baidu Aplicação de Mapa Temático satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Being the bridge between people and environment, the map helps the people understand the environment better and provides various services depending on AI technologies. We created thematic maps based on its understanding of dynamic environment, hot social issues and user classification, provides one-stop life services to different groups, and endows users with the exclusive ability of living, traveling and exploration
Dimensions & Packaging: The application is designed for all Android and iOS smart phone sizes.
Tags: Phone, Map app, GIS, AI, UX, UI
Production Technology: Application is available on the market for both iOS and Android users, based on AI & big data capabilities to draw effects that are more suitable for different segments of population
Design Challenge: In the increasingly complex living environment, users shoulder more cognitive burden and decision-making cost. The major challenge facing us is how to select the information from the massive environment data that users are really interested in. Therefore, we have developed the personas of users based on big data, and it realized the ability of personalize and intelligently display information services to users.
Research: We have collected user demands for the map and searched the exploration direction through questionnaire, user interview and desk study. By means of the questionnaire for and telephone interview with university users, we have studied and determined these users’ demands, concerns and expectations for the map, and found that these users are demanding for more details in local environment.
Inspiration: Map information has many complex attributes user groups have various requirements on map based on diverse scenarios, resulting in high target search costs. With highly target-oriented thematic maps, combined with the characteristics and habits of specific user groups and designed according to the understanding of the environment, current affairs and user stratification, we can provide users with more convenient travel services.
Project Duration: The project was launched 2021 and the released version was available in September 2021. The software is updated online. The development team are in Beijing.
Operation Flow: The thematic map features the light and beautiful visual display, and flexibly integrates the graphical information of the map with text information on the screen. College users can understand the environmental characteristics of a location easily through the image, rapidly acquire information on services and hot events nearby based on interactive operations, and communicate with each other on hot events. This map brings them efficiency, pleasure and convenience in study and life
Team Members: YingLi,Yongzhi Ji,Meng Xu,Yang Zhang,Changlong Liu,Linlin Pan
Image Credits: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd.2020