Gatorade GX Patch and APP Aplicativo Móvel by PepsiCo Design and Innovation

Gatorade GX Patch and APP Aplicativo Móvel by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award de Prata in Design de Tecnologias Móveis, Aplicações e Software Competition Category.

PrataDispositivo Móvel· 2022

Gatorade GX Patch and APP Aplicativo Móvel

by PepsiCo Design and Innovation

A' Design Award de Prata Winner in Dispositivo Móvel Category

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Verified Award Winner
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The Design

About Gatorade GX Patch and APP Aplicativo Móvel

Gx é um sistema de hidratação personalizado composto por um aplicativo móvel, um adesivo de suor e uma garrafa reutilizável. O adesivo de suor Gx fixa-se ao antebraço e recolhe o suor durante um treino de alta intensidade para monitorizar a perda de fluidos e de sódio. O aplicativo Gx digitaliza o adesivo e cria um perfil de transpiração. A partir desse perfil, o aplicativo recomenda estratégias de hidratação e de reposição energética para o treino seguinte. São sugeridas ao utilizador nove fórmulas de cápsulas Gx com diferentes níveis de hidratos de carbono e eletrólitos. As cápsulas utilizam menos plástico do que as bebidas totalmente diluídas e não recarregáveis.

The Recognition

About the A' Design Award de Prata

Gatorade GX Patch and APP Aplicativo Móvel conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Gatorade GX Patch and APP Aplicativo Móvel seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Gatorade GX Patch and APP Aplicativo Móvel é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For this elite hydration system, the reusable and customizable Gx bottle is key, working hand in hand with Gx pods. Available in nine different formulas, Gx pods contain differing levels of carbohydrates and electrolytes, which are suggested to the user by the Gx recommendation engine. The pods were also thoughtfully created with less plastic than fully diluted, non-refillable beverages.
Production Technology: The latest upgrade to the system is the new Gx Sweat Patch that completes the personalized hydration system. Until now, sweat testing was traditionally done in a lab using expensive equipment and skilled technicians, and therefore only accessible by top professional teams. Gatorade transformed this resource-intensive process into a method that is simpler, cheaper, and accessible to everyone by developing the Gx sweat patch. The patch is a next-level wearable that sticks to the user’s forearm and collects sweat from one high-intensity workout to track fluid and sodium loss. Then, the Gx App—designed to help athletes optimize workouts and track long term progress—scans it all. Using that unique sweat profile, it recommends hydration and fueling strategies for the next time the activity is performed, helping athletes optimize their workout and recovery.
Inspiration: Gatorade’s founding mission is rooted in an enduring commitment to maximizing athletic performance and helping athletes perform their best. We know that every athlete is unique and as a result has individualized needs in order to fuel peak performance. Customization and personalization are the next frontier of sports, nutrition, and sustainability.

Read the Press Release