Love is Invisible Embalagem by En Ke is a highly esteemed winner of the very prestigious 2022 A' Design Award de Prata in Design de Embalagem Competition Category.

PrataEmbalagem· 2022

Love is Invisible Embalagem

by En Ke

Client: Super Joey Foundation

A' Design Award de Prata Winner in Embalagem Category

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Verified Award Winner
Verify Award Status for #138661

View at A' Design Award Press Release Award Badge

Colors

The Design

About Love is Invisible Embalagem

A discriminação contra asiáticos aumentou nos EUA durante a pandemia. O conceito de design do Love is Invisible baseia-se especialmente no conceito de tolerância da água na cultura asiática, para mostrar que o amor entre as pessoas é invisível, podendo eliminar a discriminação e remover barreiras. Love Is Invisible é uma atividade beneficente lançada pela Super Joey Foundation em quase 20 cidades em todo o país. A equipe Tsddesign projetou as camisetas e embalagens que jovens voluntários de diferentes raças usarão em todo o país da coleção Love is Invisible.

The Recognition

About the A' Design Award de Prata

Love is Invisible Embalagem conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Love is Invisible Embalagem seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Love is Invisible Embalagem é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Love Is Invisible is a public welfare activity launched by the Super Joey Foundation in nearly 20 cities in the United States in 2022. The Super Joey Foundation is dedicated to childhood cancer care and calls attention to this particular group. Tsddesign team created T-shirts and packaging designs based on this, in the United States, young volunteers of different races and skin colors will wear the 'Love is Invisible' series of products to promote this concept in public welfare activities.
Dimensions & Packaging: Outer packaging specifications: cylinder diameter 12cm, height 25cm
Tags: About love, Asian culture, blue and white porcelain, water, invisible.
Production Technology: Cylindrical paper outer packaging, pure cotton clothing
Design Challenge: With the unique water pattern in Asian culture, combined with the artistic expression of blue and white porcelain, it can naturally express the English font of "love is invisible".
Research: Research for advocacy against Asian discrimination: 1. How to find resonance in Eastern and Western cultures? 2. How to express the concept of "love" that can be recognized in both Eastern and Western cultures? 3. The study of artistic expression.
Inspiration: Due to Covid-19, discrimination against Asians has increased in the United States. The design idea of Love is Invisible is specially based on the concept of 'water tolerance' in Asian culture to show that love between people is invisible and can eliminate discrimination, to eliminate barriers. Funds from the sale of this product will be used to care for children with cancer in the United States.
Super Joey Foundation firmly believes that love is invisible, and no child should fight cancer alone!
Project Duration: Creation time and place: July 2021 to December 2021 Los Angeles, California, USA
Operation Flow: Shape the cotton-printed T-shirt coupons into circles and put them in a cylindrical outer package for easy portability. Meanwhile, the square carton is the container for the cotton hoodie.
Team Members: Creativity and Design: KE,EN