Easynav Infinity Sistema Cirúrgico por Shreya Paliwal

O design Easynav Infinity Sistema Cirúrgico por Shreya Paliwal é um vencedor altamente estimado do prestigioso 2022 A' Design Award de Ferro na Categoria de Competição Design de Dispositivos e Equipamentos Médicos.

FerroProduto Médico· 2022

Easynav Infinity Sistema Cirúrgico

por Shreya Paliwal

Cliente: Happy Reliable Surgeries Pvt. Ltd

Vencedor do A' Design Award de Ferro na Categoria Produto Médico

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Vencedor de Prémio Verificado

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Cores

O Design

Sobre Easynav Infinity Sistema Cirúrgico

O design do Infinity é um reflexo visual da qualidade do produto usando uma linguagem de formulário exclusiva que também foi otimizada para fabricação e economia. Geralmente, o segmento de mercado relevante é preenchido com produtos que são projetados usando plásticos para alcançar curvas difíceis e linguagem de forma que pareça atraente para o usuário e confortável para o paciente. Foi um desafio de design para o designer criar um fator de forma exclusivo usando apenas chapas metálicas e processos subsequentes, além de ter em mente o custo de um produto exclusivo com produção de baixo volume.

O Reconhecimento

Sobre o A' Design Award de Ferro

Easynav Infinity Sistema Cirúrgico conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Easynav Infinity Sistema Cirúrgico seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Easynav Infinity Sistema Cirúrgico merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: The design ensures visual reflection of the quality of the product using unique form language while also being optimized for manufacturing and cost. It challenges the assumption that good curves and unique form language can only be achieved using processes like thermoforming, die casting, and so on. Infinity sets itself apart in the market with a unique form factor achieved using only sheet metal, a few bending, welding, and finishing processes.
Dimensões e Embalagem: The dimensions are product dimensions excluding the height of the camera and monitor
Dimensions: 457.2mm x 245.5mm x 927.2 mm
Material : Stainless Steel, 2 mm in thickness
Processes used: Laser cutting, Sheet metal Bending, Lancing, Welding, Buffing and Powder coating
Etiquetas: Futuristic, Medical device, User friendly, Robotic, Elegant, Soothing
Tecnologia de Produção: Infinity has Nerves of Steel, the product is made of sheet metal, Stainless Steel - to avoid any rusting, and has been optimized such that the manufacturing takes less time, and resources. The unique taper shape, curves along the body and the handle are achieved using modifications done to the bending tools and development techniques without any plastic components. Laser cutting, lancing, and bending operations are done following which welding, buffing, and powder coating is required.
Desafio de Design: Most of the market in the surgical navigation segment has aesthetic forms that are manufactured using a combination of thermoformed plastics and sheet metal parts. Competing within the same segment while providing cost-effective solutions with unique design, premium experience, and without using plastics had been a challenge. The Interface had been created using a software with limited creative implementation capabilities so the design had to be optimized for fewer efforts and more impact.
Pesquisa: Qualitative Research was used to uncover areas of improvement in customer interaction, product safety, design language, overall experience, manufacturability, cost, and assembly of the product. After feedbacks and interviews with surgeons, OT staff, Team at HRS and experts from the domain, Investigator Triangulation had been used to validate the data points. Implementation of these insights into the design resulted in a Positive Change in the Perception of Product Quality hence Brand Positioning.
Inspiração: While working in the field of medical technology, customer satisfaction and the comfort of the patient is very important. Aesthetical beauty with a seamless product experience is an integral factor that helps achieve it. The previous model of the product had inherent quality and accuracy but lacked the visual factors to appeal and compete in the market. Hailing from a family of doctors, the empathy towards doctors and patients became a strong motive to re-design the product system.
Duração do Projeto: The project started in October 2020 and has undergone three iterations and testing before reaching this final version in Feb 2022
Fluxo de Operação: First, the product is assembled, sanitized, and made ready for the users to interact with. Then surgical data of the patient is added to generate a three dimensional model of the scans. Infinity allows for preoperative planning, enabling the surgeon to view the data and plan the course of surgery before making an incision. The system is then calibrated in relation to the body of the patient, to give accurate real time data for navigating toward the desired area with safety and ease.
Membros da Equipa: Mentor: Arpit Paliwal
Mentor: Parag K Vyas
Créditos de Imagem: Image #1: Designer Shreya Paliwal, easyNav Infinity 1, 2022.
Image #2: Designer Shreya Paliwal, easyNav Infinity 2, 2022.
Image #3: Designer Shreya Paliwal, easyNav Infinity 3, 2022.
Image #4: Designer Shreya Paliwal, easyNav Infinity 4, 2022.
Image #5: Designer Shreya Paliwal, easyNav Infinity 5, 2022.
Video Credits: Happy Reliable Surgeries Pvt. Ltd, Infinity Video, 2022