Temptress Moon Videoclipe Musical by Fong Lok Kee Rocky

Temptress Moon Videoclipe Musical by Fong Lok Kee Rocky is a highly esteemed winner of the very prestigious 2022 A' Design Award de Ferro in Design de Cinema, Vídeo e Animação Competition Category.

FerroCinema· 2022

Temptress Moon Videoclipe Musical

by Fong Lok Kee Rocky

Client: Pandora band

A' Design Award de Ferro Winner in Cinema Category

17,750

Verified Award Winner

Verify Award Status for #139505

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Colors

The Design

About Temptress Moon Videoclipe Musical

Temptress Moon é um videoclipe animado criado para uma canção sobre como as pessoas reagem em tempos difíceis. O vídeo mostra um mundo em caos, onde pessoas de diferentes formas se conectam, dançam e ganham força juntas. Texturas cruas e ousadas expressam o período árduo, enquanto cores fortes e vibrantes transmitem energia positiva. A animação foi produzida com Adobe After Effects e Photoshop. Camadas tridimensionais e um plugin foram utilizados para criar uma sensação de espaço. O vídeo é executado a 25 quadros por segundo em formato 1920 por 1080. O objetivo é elevar o espírito dos espectadores e favorecer o equilíbrio na vida.

The Recognition

About the A' Design Award de Ferro

Temptress Moon Videoclipe Musical conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Temptress Moon Videoclipe Musical seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Temptress Moon Videoclipe Musical merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The music video is for delivering the message of the song, which is about how people react when facing difficult time.
When the world is in turbulent chaos, people of different shapes connect each other to gain power and joyfulness. And hence, people are rejuvenated and gain back strength to fight against difficulties and enjoy themselves in the harsh time. To get a balance in life.
Dimensions & Packaging: 25 fps, 1920 x 1080 dpi
Tags: illustration, animation, joyfulness, chaos, catastrophe
Production Technology: Adobe After Effects
Photoshop
Design Challenge: In the music video, raw and bold textures were used to get the feeling of harsh time. Positive energy represented by strong and bright color. People of different shapes danced and connected.
Research: The animation was created by Aftereffects. 3D layers and the plugin "Trapcode" in Aftereffects were used to give more sense of space. It is quite a challenge to do similar effects without using 3D softwares.
Inspiration: The video was inspired by the depressing situation of our world faced throughout these years. In the face of such daunting atmosphere, for example the Covid-19 pandemic, the climate emergency, the struggle between political stands, humanitarian crises, people are tired and felt dejected.
Uplifting animation may help sending out positive energy to the audience.
Project Duration: The project started in Feb 2022 and finished in March 2022.
The video launched on youtube and TV stations on 14 March 2022.
Operation Flow: The video was made in uplifting tone and hence aimed to rejuvenate people who facing difficult times. People could get the positive vibe when watching the video.
Team Members: Rocky Fong
Image Credits: Song by Pandora
Composed by Anakin Foo
Arranged by Pandora