Hightail Embalagem by Angela Spindler is a highly esteemed winner of the very prestigious 2022 A' Design Award de Ferro in Design de Embalagem Competition Category.

FerroEmbalagem· 2022

Hightail Embalagem

by Angela Spindler

Client: Depot Creative

A' Design Award de Ferro Winner in Embalagem Category

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Verified Award Winner
Verify Award Status for #139774

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Colors

The Design

About Hightail Embalagem

A agência foi contratada para desenvolver o nome da marca, o tom de voz, bem como a identidade visual e o design da embalagem de um acessório inovador para capacete de motociclista. O briefing tinha uma série de critérios específicos: a embalagem deveria ter apelo unissex, ser reutilizável, permitir alta visibilidade do produto e ser leve para um frete econômico. A elegante e exclusiva bolsa de filme multicamadas foi projetada para atender a todos os requisitos do cliente, além de conter tudo o que o comprador precisa para começar a trabalhar; o produto, clipes de fixação, espaçador e folheto de instruções.

The Recognition

About the A' Design Award de Ferro

Hightail Embalagem conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Hightail Embalagem seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Hightail Embalagem merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Name creation and tone of voice as well visual identity and packaging design for an innovative motorbike helmet accessory.
Brief criteria included, having unisex appeal. packaging that could be reused, high product visibility and light weight to ensure cost effective freight costs.
Dimensions & Packaging: Gravure printing
Packaging: Zip lock Foil pouch - PET Foil and PE Foil, printed with 4 spot colours with a matte varnish and spot UV gloss varnish

Offset printing
Instruction Booklet: Single sided coated paper board, printed 4 spot colours with a machine varnish and Spot UV gloss varnish
Tags: Pouch Packaging, Packaging Design, Branding Design, Logo Design, Packaging Inspiration, Hightail Packaging Design
Production Technology: The sleek and unique multi-layered film pouch we have designed met all of the client’s requirements, as well as containing everything the purchaser needs to get up and running; the product, attachment clips, spacer and how-to brochure.
Design Challenge: The project spanned over a two year period, due to the product development, which made maintaining continuity of thought more challenging.
Research: Research around behaviour and attitudes of bike riders was necessary to identify best means of communication benefits of the product.

The product of the packaging was key to supporting all of the clients criteria. For product visibility we selected a frosted film, to highlight the black product we laminated a red film to the reverse side of the foil. Using foil, coloured film and frosted film together enabled us to achieve the exact look we wanted and reduce the number of cylinders required to print, therefore affording the client reduced production costs.
Inspiration: The inspiration for the project was based on the concepts of freedom and simplicity both associated with riding motorbikes. The product is designed to give you greater freedom with your hair and the simplicity is the ease with which it can be used, both of which needed to be translated directly in to the packaging itself.
Project Duration: 2017-2019, Sydney Australia
Operation Flow: Simple tear apart packaging with a zip lock closure for reuse.
Team Members: Angela Spindler - Creative Director/Designer
Anna Lee - Copy writer
Anneke Decker - Finished artist/technical illustrator