Mid Autumn Festival Gift Tea Embalagem by Li Jiuzhou

Mid Autumn Festival Gift Tea Embalagem by Li Jiuzhou is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Design de Embalagem Competition Category.

BronzeEmbalagem· 2022

Mid Autumn Festival Gift Tea Embalagem

by Li Jiuzhou

Client: Li jiuzhou Studio

A' Design Award de Bronze Winner in Embalagem Category

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Verified Award Winner

Verify Award Status for #139820

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mid Autumn Festival Gift Tea Embalagem

Mid Autumn Festival é um festival muito especial na China. Neste festival, todos vão dar aos amigos o que acham bom. No design, uma bela combinação de azul e dourado, um padrão de lua dourada pálida e belas palavras de bênção são usadas para construir uma figura inteira, que representa perfeição e reunião. Abra a caixa, há oito caixas de metal com chá. Oito caixas correspondem a oito formas de lua. Há lua cheia no meio, que representa o significado do reencontro da esperança.

The Recognition

About the A' Design Award de Bronze

Mid Autumn Festival Gift Tea Embalagem conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Mid Autumn Festival Gift Tea Embalagem seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Mid Autumn Festival Gift Tea Embalagem satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mid-Autumn Festival is a very special festival in China. everyone will give friends what they think is good. In the design, a beautiful combination of blue and gold, a pale golden moon pattern and beautiful blessing words are used to construct a whole figure, which represents perfection and reunion. Open the box, there are eight metal boxes with tea in them. Eight boxes correspond to eight moon shapes. There is a full moon in the middle, which represents the meaning of hope reunion.
Dimensions & Packaging: Width 300mm x Depth 300mm x Height 50mm
Tags: Tea， Gift， Premium， Blue， Moon
Production Technology: I use International Klein Blue and Gold. The box for storing tea inside is filled with eight metal cans. These eight metal cans embody the eight shapes of the moon.
Design Challenge: how to make the product conform to modern international aesthetics while retaining the ancient Chinese traditional elements.
Research: Adding the traditional Chinese Mid-Autumn Festival culture in ancient times into the design can make more people understand our Mid-Autumn Festival culture.
Inspiration: In China, the moon can be represented by gold, while in the sky, I use International Klein Blue. The whole tea box is a circle, which means reunion in China.
The box for storing tea inside is filled with eight metal cans. These eight metal cans embody the eight shapes of the moon.
Project Duration: The project started in January 2021 in Beijing and finished in August 2021 in Beijing.
Operation Flow: At that time, eight shapes and eight shape names of the ancient moon corresponded to eight cans of tea.