Alpine Sprout Embalagem de Chá Verde by Jie Yang

Alpine Sprout Embalagem de Chá Verde by Jie Yang is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Design de Embalagem Competition Category.

BronzeEmbalagem· 2022

Alpine Sprout Embalagem de Chá Verde

by Jie Yang

Client: Decelent

A' Design Award de Bronze Winner in Embalagem Category

13,248

Verified Award Winner

Verify Award Status for #140005

View at A' Design Award Press Release Award Badge

Colors

The Design

About Alpine Sprout Embalagem de Chá Verde

Alpine Sprout é um design de embalagem para o chá verde alpino cultivado no condado de Wufeng, província de Hubei, China. O chá cresce em altas montanhas e penhascos, e a colheita das folhas é difícil. Formas abstratas de montanhas íngremes e caligrafia chinesa surgem na caixa externa para refletir o ambiente escarpado de cultivo e o trabalho dos colhedores de chá. Um padrão em relevo e baixo-relevo na lateral da caixa remete à antiga rota do chá e dos cavalos. Cartão degradável compõe a caixa externa, e um saco de papel degradável acondiciona o chá em seu interior.

The Recognition

About the A' Design Award de Bronze

Alpine Sprout Embalagem de Chá Verde conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Alpine Sprout Embalagem de Chá Verde seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Alpine Sprout Embalagem de Chá Verde satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This case is a new package of alpine green tea produced in Wufeng County, Yichang, Hubei Province. It belongs to a unique local variety. It is deeply loved by people because of its long history and unique flavor. It has beautiful scenery and steep terrain. This product grows on high mountains and cliffs, and it is very difficult to pick. In order to highlight its precious and the hardships of tea pickers, the design team abstracts the steep mountains and integrates them into the design of outer packaging.
Dimensions & Packaging: The outer package is 100 mm thick, 350 mm long and 350 mm wide.
Tags: Local specialties, green tea, gifts, ancient tea horse road, culture and fighting spirit
Production Technology: Degradable environmental protection cardboard is used as the main packaging material for the outer packaging, and degradable environmental protection paper bag is used for the inner bag to eliminate excessive packaging and emphasize the harmonious coexistence between human beings and the environment.
Design Challenge: 1. The biggest difficulty of this tea packaging is that the bronzing process is difficult to show color on the green base. The design team debugged it many times to solve the high saturation printing of color.
2.Finally, the problem is solved by repeated printing.
Research: This design is a brand new case. The customer said that there are many varieties of tea in the world. As a local minority variety, this case is difficult to stand out from many similar products. Therefore, the design team decided to make some changes: highlight the growth environment of local tea, and express the scarcity and rarity of this tea based on the natural terrain of steep cliffs and the fact that it is difficult to harvest. Combined with the technique of Chinese calligraphy, it reflects the momentum of the working people not to admit defeat.
Inspiration: Taking the local mountains and Chinese calligraphy as the creative elements, the steep terrain and the precipitous tea mountain, combined with the vigorous and powerful calligraphy flying white technique, bring the feeling of Millennium heritage in one go; The concave convex shape on the side of the packing box is used to express the difficulty of the ancient tea horse road. It is a hymn of respect for life and people's hard work.
Project Duration: The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei Province.
Operation Flow: Designers try to use the proverb "man will conquer nature" to create a new brand influence of tea, which is the original intention of the packaging of this green tea. By studying the production environment and the living scenes of local people, combined with local cultural characteristics and legends and allusions, the designer adopts the minimalist visual fusion technology to move the hardships of tea production and trade into the same box.
Team Members: JieYang