Rooeein Embalagem para Filtros by Wallrus Design Studio

Rooeein Embalagem para Filtros by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Design de Embalagem Competition Category.

BronzeEmbalagem· 2022

Rooeein Embalagem para Filtros

by Wallrus Design Studio

Client: Rooeein Filters Co.

A' Design Award de Bronze Winner in Embalagem Category

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Verified Award Winner

Verify Award Status for #140076

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Colors

The Design

About Rooeein Embalagem para Filtros

Rooeein é um projeto de embalagem para filtros de ar e de óleo automotivos. A embalagem utiliza uma paleta de cores verdes e a imagem de uma folha. A folha remete à natureza, onde as folhas ajudam a purificar o ar, assim como um filtro purifica o ar para o motor. A ideia visual principal surgiu da imagem de uma estrada que atravessa uma floresta densa, e essa mesma imagem deu forma à colorida identidade da marca. O design faz com que o produto se destaque no ambiente do ponto de venda. O conceito da folha também foi aplicado em todos os materiais de marketing e publicidade da marca.

The Recognition

About the A' Design Award de Bronze

Rooeein Embalagem para Filtros conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Rooeein Embalagem para Filtros seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Rooeein Embalagem para Filtros satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is one of the most successful projects we have in our portfolio.
Because we were able to create the whole branding process by creating and designing a distinctive package and deliver effective messages to the audience that also affected their attention to the environment, and this point of our attention and responsibility for the development of culture. And increased a community's attention to environmental issues.
Dimensions & Packaging: This project has a great variety of dimensions
Tags: Filters, Air and Oil, Industrial Packaging, Creative Design
Production Technology: All visual communications, advertising, promotions and other integrated communication methods of marketing, branding and advertising of this brand were planned and implemented based on this philosophy.
Design Challenge: The main challenge of this project is about finding a new and unique powerful element that knows with everyone.
Research: The main idea emerged from the heart of the image of a road passing through a dense forest, and even led to the formation of the brand's colorful identity.
Inspiration: Rooeein is a very special and unique project. The leaves drive the consumer insight into the nature easily. Car filters brings clear air for engine exactly like that leaves do in nature.
Project Duration: This project was start at Oct 2019 and ended on Dec 2021
Operation Flow: this project started with a very deep research about how filters work. Using biometric technique to find core idea and this drive design way into nature.
Team Members: Design Director: Iman Ale Mozaffar
Creative Director: Matin Mirzaei
Image Credits: Photographer: Iman Ale Mozaffar