Fading Traditional Trades and Crafts Livro por Jesvin Yeo

O design Fading Traditional Trades and Crafts Livro por Jesvin Yeo é um vencedor altamente estimado do prestigioso 2022 A' Design Award de Ouro na Categoria de Competição Design de Média Impressa e Publicada.

OuroImpressão· 2022

Fading Traditional Trades and Crafts Livro

por Jesvin Yeo

Vencedor do A' Design Award de Ouro na Categoria Impressão

659,971

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O Design

Sobre Fading Traditional Trades and Crafts Livro

O livro usa relevo 3D para documentar e destacar os detalhes intrincados das obras meticulosamente trabalhadas por artesãos tradicionais de Cingapura, desde barcos de dragão de papel e joias indianas até sapatos Peranakan com contas. As páginas coloridas simbolizam a ascensão e queda do artesanato tradicional, à medida que a indústria inicia seu período de desenvolvimento (opaco) até sua idade de ouro (amarelo) e desaparece gradualmente (branco). Um giz pastel é anexado para os leitores sombrearem as páginas e descobrirem as artes perdidas dessa herança cultural imaterial de Cingapura, pois somente nós, humanos, podemos protegê-la, apoiá-la e trazê-la de volta.

O Reconhecimento

Sobre o A' Design Award de Ouro

Fading Traditional Trades and Crafts Livro conquistou o A' Design Award de Ouro, um reconhecimento imensamente prestigiado atribuído a designs de primeira linha, maravilhosos e notáveis. Os vencedores do Ouro são criações extremamente inovadoras, visionárias e glamorosamente deslumbrantes, que refletem o prodígio, a sabedoria e a proeza dos seus designers. Espera-se que Fading Traditional Trades and Crafts Livro seja uma invenção muito elogiada, pioneira e monumental, que oferece um valor sem precedentes. Este design vencedor do A' Design Award de Ouro é um projeto espetacular e respeitado, que beneficia muito e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Fading Traditional Trades and Crafts Livro cria sentimentos intensos de desejo, evoca paixão, incentiva a criatividade e fascina-nos.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: What makes this book unique is the use of the 3D embossing technique, not just embossing, to highlight the intricate details of the works meticulously crafted by traditional Singaporean artisans, from dragon boats to Peranakan beaded shoes. With the pastel chalk, the book encourages reader engagement by colouring pages to discover the lost art of our ancestors, as only we humans can help safeguard, support and bring attention to the significance of this intangible cultural heritage.
Dimensões e Embalagem: Book Box: 145mm (width) x 305mm (height) x 52mm (thickness)
Book Box Sleeve: 540mm (width) x 220mm (height)
Book: 140mm (width) x 298mm (height) x 40mm (thickness)
Book Sleeve: 530mm (width) x 298mm (height)
Inside pages (accordion fold): 4350mm (width) x 290mm (height)
3 Hard Covers: Inside Cover, Front and Back Covers
Etiquetas: Traditional Artisans, Traditional Crafts, Cultural Artifacts, Intangible Cultural Heritage
Tecnologia de Produção: The making of this book explores how to combine traditional book forms with new technologies, make traditional book forms more interesting through unusual structures and visual stimuli, and push the boundaries of book design. The book is of significance to the design field because it not only records the traditional crafts for future designers to explore and contribute to the local craft landscape but also examines book design as a form of vanishing traditional craft.
Desafio de Design: The project challenges were facing the covid-19 pandemic and the difficulty of making 3D embossed plates. Production of the book was delayed for 6 months due to the intricateness of the artefacts and further halted for 8 months due to the spread of the coronavirus. The team worked closely with the production houses to ensure things could move forward smoothly, and we are grateful that all challenges were managed well in the end.
Pesquisa: Given the scarcity of available resources, the approach included analysing oral history data collected by the National Archives of Singapore under the Vanishing Trades project in the 1980s and conducting fieldwork with current and retired artisans to understand the current situation and future substantiate the findings. The aim of the project is to document Singapore lost or vanished traditional crafts so that future generations can learn about them even after they disappear.
Inspiração: Working with traditional artisans, I learned that when our ancestors came to Singapore in the 19th century from Malaya, China and India, they brought their values and livelihoods with them. These livelihoods include various forms of traditional crafts that have largely enriched Singapore cultural heritage. Thus, it is essential to record these crafts, some of which have vanished or will vanish within the next 20 years, and trace their place to the roots of their meaningful beginnings.
Duração do Projeto: The project started in May 2015 in Singapore and finished production in December 2021. The book is on sale from March 2022.
Fluxo de Operação: The colour pages of the book symbolize the rise and fall of traditional crafts, as the industry begins its developmental period (dull colour) to its golden age (yellow colour) and gradually fades (white colour). The pastel chalk is attached for readers to shade the pages and discover the lost arts of this intangible cultural heritage of Singapore.
Patentes: Copyrights belong to Jesvin Yeo, 2021
Membros da Equipa: Jesvin Yeo
Alvin Ng.
Créditos de Imagem: All images: Photographer Victor Gui, 2021 and 2022