Boatico Website by Alice Kalnitska is a highly esteemed winner of the very prestigious 2022 A' Design Award de Ferro in Design de Websites e Web Competition Category.

FerroWeb· 2022

Boatico Website

by Alice Kalnitska

Client: Boatico

A' Design Award de Ferro Winner in Web Category

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Verified Award Winner

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Colors

The Design

About Boatico Website

O Boatico é uma plataforma moderna de aluguel de iates para velejadores que buscam uma reserva de barco segura e descomplicada. A sua missão é ajudar a encontrar a melhor solução para as suas férias. A tarefa do projeto era criar um design incomum para este nicho e transmitir emoções. Portanto, optou-se por usar tons de azul profundo associados ao mar. Os cantos arredondados dos elementos são como ondas arredondadas. A tipografia também reflete a essência do projeto, a fonte geométrica condensada adiciona branding. Todos os gráficos são feitos em um estilo e uma paleta de cores, o que cria a integridade do projeto.

The Recognition

About the A' Design Award de Ferro

Boatico Website conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Boatico Website seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Boatico Website merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Boatico is a modern yacht charter platform for sailors who search for safe and uncomplicated boat booking. Their mission is to help find the best solution for vacation. Project task was to create an unusual design for this niche, and convey emotions. Therefore, it was decided to use deep blue shades that are associated with the sea. The rounded corners of the elements are like rounded waves. Typography also reflects the essence of the project, condensed geometric font adds branding. All graphics are made in one style and one color palette, which creates the integrity of the project.
Dimensions & Packaging: The site is designed to be fully responsive: 4k resolution, laptops, smartphones, tablets and other devices. Available in the latest versions of Chrome, Firefox, Safari, iOS and Android.
Tags: UX, UI, Website, Web design, Interface, Responsive, Yacht Charter, Platform, Alice K design
Production Technology: UX/UI design: Miro & Adobe Xd;
Image retouching: Adobe Photoshop;
Development: HTML, CSS, JavaScript, PHP, SQL.
Design Challenge: Creating the first design is not the most difficult part of project development. The most difficult thing for me is constant analysis and improvements based on users behavior. Since after the launch of the project, you begin to understand what users need and what not. And as a result, you make changes to website many times.
Research: 1. Before moving on to visual interface design, UX/UI designer Alice K conducted research on the target audience.. A separate group of users who are interested in relaxing on a yacht was taken, and a briefing was also held for past clients of the customer who had already booked yachts. An analysis of competitors' websites and applications was carried out in order to prioritize the future structure and functionality: what is needed and not needed for users;
2. After that, a sitemap, wireframe and prototype of project were designed;
3. Alice K and ITmaestro team moved on to visual design, development and animations;
4. The site has been tested for usability on different types of users (and on different devices), as a result of which errors were found and eliminated (in order of priority) that made it difficult for users to achieve the goal.
5. Since the Boatico website is constantly evolving, usability tests, system load, site loading speed, support for all popular devices and other important tests and studies are regularly conducted.
Inspiration: Azure sea, yellow sand, yachts and amazing landscapes. All this about the Boatico project!
UX/UI designer Alice K has been professionally engaged in swimming for 11 years and of course, she is interested in sailing and relaxing on a yacht a lot. Is there anyone who would not be interested in this?:) So this project was very inspired from the first minute and Alice created it even in her free time. She wanted to convey all those feelings when you are at sea on a yacht. Therefore, deep shades of blue were used, modern styles and geometric fonts were supported.
For greater immersion in the project, Alice and ITmaestro team booked a yacht to feel all the same emotions. Raise the sails! Captain Ivo shouted!
Project Duration: First meeting with a client in September 2020 in Vienna, Austria.
The project started in September 2020 in Kharkiv, Ukraine.
Published on the web in January 2021.
Update July 2021 - until now.
Operation Flow: The main direction of the site is booking one of 9000 yachts in 50 countries of the world.
Users can go to the search page. Then use filters, sorting, see the characteristics of the yacht and additional options.
Depending on the user device, the way of navigating the site changes. Top and bottom navigation on PC version. And a hamburger menu on mobile devices.
After the client has chosen a yacht, fill out the form, submit the documents and make the payment to book an amazing yacht adventure.
To organize a trip, the site has a section with routes for yachting, sorted by country. As well as tips from experts, FAQs, a blog and more.
Team Members: Designer: Alice K
Developers: Oleg K
Image Credits: Freepik; Unsplash