Broken Top Brewing Co Craft Beer Embalagem de Bebida by Jackie Jiabei Jiang

Broken Top Brewing Co Craft Beer Embalagem de Bebida by Jackie Jiabei Jiang is a highly esteemed winner of the very prestigious 2022 A' Design Award de Ferro in Design de Embalagem Competition Category.

FerroEmbalagem· 2022

Broken Top Brewing Co Craft Beer Embalagem de Bebida

by Jackie Jiabei Jiang

Client: BrokenTop Brewing Co

A' Design Award de Ferro Winner in Embalagem Category

10,886

Verified Award Winner

Verify Award Status for #140639

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Broken Top Brewing Co Craft Beer Embalagem de Bebida

Broken Top Brewing Co Craft Beer é um projeto de embalagem de bebida criado para uma marca de cerveja artesanal de pequenos lotes que produz IPA e pilsner. O padrão gráfico é inspirado em brinquedos vintage. Um logotipo integrado adapta-se à paleta de cores de cada linha de produto e funde-se com o padrão para criar uma ilusão visual. As latas são feitas de alumínio azul, personalizadas para alcançar um tom azul-marinho profundo, raro em latas de alumínio. A impressão a jato de tinta de altíssima velocidade com uma camada de tinta branca torna os gráficos mais vívidos. A lata padrão com corpo 211 comporta 12 onças.

The Recognition

About the A' Design Award de Ferro

Broken Top Brewing Co Craft Beer Embalagem de Bebida conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Broken Top Brewing Co Craft Beer Embalagem de Bebida seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Broken Top Brewing Co Craft Beer Embalagem de Bebida merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
Dimensions & Packaging: standard 211 body diameter can for 12oz beverage
Tags: packaging, craft beer, beverage, beverage packaging, can, aluminum
Production Technology: This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
Design Challenge: The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
Research: User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
Inspiration: Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
Project Duration: Project started in early 2021 and finished in late September 2021 in New York City.
Operation Flow: The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
Team Members: Jackie Jiabei Jiang
Image Credits: Not applicable