Wan Shan Jiu 5696 Embalagem de Baijiu por Zhang Yanhui

O design Wan Shan Jiu 5696 Embalagem de Baijiu por Zhang Yanhui é um vencedor altamente estimado do prestigioso 2023 A' Design Award de Prata na Categoria de Competição Design de Embalagem.

PrataEmbalagem· 2023

Wan Shan Jiu 5696 Embalagem de Baijiu

por Zhang Yanhui

Cliente: Wuhan Pufine Creative Technology Co., Ltd.

Vencedor do A' Design Award de Prata na Categoria Embalagem

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O Design

Sobre Wan Shan Jiu 5696 Embalagem de Baijiu

Wan Shan Jiu 5696 é um design de embalagem para um Baijiu chinês de alta gama destinado ao mercado internacional. A garrafa apresenta uma forma triangular, sólida e estável. O formato triangular une elementos decorativos da arquitetura clássica ocidental à ideia oriental de que o três gera todas as coisas do mundo. Relevos tridimensionais de famosos marcos mundiais envolvem a garrafa, sugerindo uma viagem ao redor do mundo. Um emblema metálico entalhado atesta a qualidade do produto. Tanto a caixa-presente como a garrafa podem ser guardadas e expostas.

O Reconhecimento

Sobre o A' Design Award de Prata

Wan Shan Jiu 5696 Embalagem de Baijiu conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Wan Shan Jiu 5696 Embalagem de Baijiu seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Wan Shan Jiu 5696 Embalagem de Baijiu é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: As a high-end Chinese Baijiu with a purpose for overseas, it combines cultures of eastern and western together. The triangular bottle, solid and stable, which reveals the blend of the triangle decorative elements of western architecture and "Three begets all things of the world" of eastern thought. The beliefs of both western "Knight" and eastern "gentleman" are presented by a 3D metal badge, reflecting its high quality. To be surrounded by the images of worldwide landmarks on the bottle, which express the hope to spread abroad and communicate with the world.
Dimensões e Embalagem: Gift Box Size:325*155*115mm
Bottle Size:248*82mm
Etiquetas: Shanghai, Chinese Baijiu, Classical Building, Packaging Design, Triangular Bottl
Tecnologia de Produção: The triangular bottle, solid and stable, full of infinite possibilities. To be surrounded by three-dimensional relief of the world-famous landmarks on the bottle, it produced a visual and emotional association of travelling around the world, highlighting the theme of globalization. The stereoscopic carved metal badge reflects the quality and grade of the product.
Desafio de Design: As a high-end Chinese Baijiu that starts from Shanghai and promotes to the international market, the biggest challenge is to explore the differences in similar products and combine the characteristics of Shanghai urban culture to find a way to integrate the different cultural fields of the East and the West.
Pesquisa: It is easy to arise homogeneous competition in Baijiu market of China. As a global oriented high-end product, the new breakthrough and direction are required to find out. When we see western triangular patterns are found on ancient Chinese pottery of 3000 years ago, while the Louvre Museum adopts the design of the Pyramid, all of them crossed the boundaries of time, space, culture and art, and brought inspiration as well as the bold attempts and challenges of the design.
Inspiração: There are fifty-two classical foreign-built buildings with a history of more than one hundred years standing on Shanghai Bund, which prove that the cultures, arts and products of different countries and regions can be integrated with each other. Get inspiration from western classical architecture while integrate eastern and western cultures, this product would start its journey from this eastern city and get a worldwide market.
Duração do Projeto: The project started in Nov.,2021 in Wuhan and finished in June,2022 in Wuhan.
Fluxo de Operação: It would naturally arouse the attention and emotional resonance of the users as it combined the landmark with the product, which could boost the spread and promotion when it associated with urban culture, architectural environment, art exhibitions, commemorative activities and tourism. Both the packing box and bottle could be used for display and present as a work of art or collection with little discard and waste.
Membros da Equipa: Creative Director: Zhang Yanhui
Designer: Xiang Shasha
Illustration：Wang shijie
Technical director: Zhou Xiaoli
3D Scene Rendering：Luo Kang
Créditos de Imagem: Xiang Shasha
Wang shijie