Mocats A Mobília Multifuncional Para Gatos by La Jato del Gato

Mocats A Mobília Multifuncional Para Gatos by La Jato del Gato is a highly esteemed winner of the very prestigious 2023 A' Design Award de Prata in Design de Cuidados para Animais, Brinquedos, Acessórios e Produtos para Animais Competition Category.

PrataCuidados para Animais· 2023

Mocats A Mobília Multifuncional Para Gatos

by La Jato del Gato

Client: La Jato del Gato

A' Design Award de Prata Winner in Cuidados para Animais Category

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The Design

About Mocats A Mobília Multifuncional Para Gatos

Os Mocats (Cacoons Modulares para Gatos) são elementos modulares para enriquecimento ambiental felino e são compostos por uma série de peças de Papelão e Compensado, unidas por uma estrutura interna. As peças de papelão formam o piso, o teto e as paredes internas dos módulos; enquanto os compensados formam a estrutura interna e as paredes externas. Este móvel multifuncional e ecológico permite aos gatos arranhar, escalar, esconder, observar, dormir e brincar; e pode adaptar-se aos diferentes estilos de vida e espaços dentro das casas.

The Recognition

About the A' Design Award de Prata

Mocats A Mobília Multifuncional Para Gatos conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Mocats A Mobília Multifuncional Para Gatos seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Mocats A Mobília Multifuncional Para Gatos é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The MoCats (Modular Cacoons for Cats), are multifunctional and eco-friendly furniture that allow your cat to scratch, climb, hide, observe, sleep and play; that can adapt to your lifestyle and the different spaces within your home.
Dimensions & Packaging: Independent module: 38 cm high x 38 cm wide x 25 cm deep

Assembly: the dimensions vary according to the form of assembly.

*The dimensions of the MoCats can increase in all their dimensions according to the space of the homes and the breed of the cats.
Tags: Ecofriendly, cats, pet products, cardboard, multifunctional, modular, flatpack
Production Technology: The MOCATs are made up of a series of pieces of Cardboard and Plywood, joined by pressure by an internal structure. The cardboard pieces form the floor, the ceiling and the internal walls of the modules; while plywood pieces form the internal structure and external walls.

We use digital design programs to create and optimize part templates and laser cutting machinery to manufacture each part of the module.
Design Challenge: The biggest challenge was to come up with a manufacturing process that did not include the use of toxic additives and, at the same time, allowed manufacturing to be quick and easy.

On the other hand, the prototyping process was also complicated, due to the time it takes to carry out each test; because we not only had to verify that the product works at the moment, but we also had to evaluate its results in medium and long term.
Research: We investigate feline behavior, in order to fully understand how the brain of cats works; for correctly enrich the environment and improve its quality of life. Likewise, prototyping help us define: materials; the dimension and resistance of the structure; weather resistance; the product assembly process; the user experience; the acceptance and frequency of use of the module by the cat; the improvement of the bond between the cat and its owner; the improvement of the behavior of the cat.
Inspiration: We are a couple of architects and cat owners, we create spaces that are totally for our cats, but at the same time can be adapted to our different daily activities.

This cat-scale spaces are based on the principles of seed accommodation, flexibility and modulation. That is, an element of progressive growth that begins as a minimum space, which will grow and change over time according to the needs throughout the life of the cat, the number of cats and the activities carried out in the home.
Project Duration: We started testing the first prototypes in January 2017 in Lima, and ended also in Lima in January 2021.
Operation Flow: Cats use meowing to communicate with us, and we should use scents to communicate with them. That is why the moment of interaction with the modules is the precise moment where we generate communication between cats and their owners.

That is why we seek that the product is not only functional, but also interactive. We want people to leave their scent when assembling each module, when configuring the different circuits, when changing parts and when playing with their cats.

Likewise, we give both users freedom of decision. Cats get it through multifunctionality; and their owners, by having several design options, so they can choose the pieces and configurations that best suit their lifestyle.
Patents: "Casa Modular para Mascotas. Nº002215-2018/DIN. Brian Geiser . 2018. Lima, Perú.
Team Members: Vanessa Briceño Weiss
Brian Geiser Pasquel
Image Credits: Image #1-5: Photographer Carolina Schwalb