Hair For Hope Cancer Care Initiative Promoção por Onedor Co. Ltd.

O design Hair For Hope Cancer Care Initiative Promoção por Onedor Co. Ltd. é um vencedor altamente estimado do prestigioso 2023 A' Design Award de Bronze na Categoria de Competição Design Social.

BronzeSocial· 2023

Hair For Hope Cancer Care Initiative Promoção

por Onedor Co. Ltd.

Cliente: Onedor Co. Ltd.

Vencedor do A' Design Award de Bronze na Categoria Social

49,092

Vencedor de Prémio Verificado

Verificar Estado do Prémio para #141480

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Cores

O Design

Sobre Hair For Hope Cancer Care Initiative Promoção

Hair for Hope é um evento de caridade de doação de cabelo iniciado pela Hope Foundation for Cancer Care para sobreviventes de câncer. Este evento é altamente influente na educação de jovens adultos sobre a prática do bem público. A equipe desenvolveu o serviço e a identidade para reforçar sua comunicação e experiência com os participantes. No futuro, esta iniciativa e identidade se tornarão um símbolo de chamado à ação para que sobreviventes de câncer compartilhem suas experiências e para que a geração mais jovem aja e crie ondas de impacto para o benefício da sociedade. Você pode ser a esperança de alguém.

O Reconhecimento

Sobre o A' Design Award de Bronze

Hair For Hope Cancer Care Initiative Promoção conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Hair For Hope Cancer Care Initiative Promoção seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Hair For Hope Cancer Care Initiative Promoção satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: The symbol builds on two essences of the event, helping the needy by donating your hair and the joy of cancer survivors to live confidently. The design conveys simplicity but clarity to the event's spirit.

Future management and implementation of the identity have also been taken into consideration. Therefore, it is also with the simplicity of design and a well-organized system that the foundation, without in-house design capability, will be able to adapt and apply this identity autonomously and consistently.
Dimensões e Embalagem: The color choice of this design reminds the participants of the essential requirement that their hair should remain natural, not dyed or in any other way treated.

In addition, a two-color palette makes the symbol easy to recognize in different environments and is also managed by the team. It minimizes the complexity in production, K100 and a single Pantone swatch make color correction simple and consistent across collaterals.
Etiquetas: Social design, Service Design, Branding, Brand Strategy, Brand Purpose, Facilitation
Tecnologia de Produção: The construct of the symbol is called "Halo of Hope," which is two half circles united. It symbolizes the commitment of the foundation towards cancer survivors, translated into a rainbow, a sign of promise; and the smile of the individuals receiving care services as they can live confidently again. The halo keeps the design in a balanced geometric space, raising the design's sense of trustworthiness and community.
Desafio de Design: In terms of brand strategy and design, it is to get the consensus of the management team, some of which are cancer survivors, some of which are of medical background, and each had a different view on how the brand and the initiative should be presented and carried on in the future. However, through a successful workshop, the team was able to re-focus and collectively (re)created HOPE foundation's brand purpose, which will be the North Star to all decision making on all matters.
Pesquisa: The project leverages qualitative methods such as IDIs with key stakeholders to get their first hand experience and expectations for the project. Design-thinking techniques are also introduced in the form of co-create workshop to attain consensus across top management team on brand strategy as well as action steps.

The team is continuously elevating the event, and exploring ways to invite the broader public to get involved. The objective is to identify pivotal points to help those who are not able to participate directly and ensure their contribution are recognized.
Inspiração: Hair for Hope is a hair donation charity event initiated by "HOPE Foundation for Cancer Care" for cancer survivors. It is most influential in educating young adults in doing public good and needs an equally distinctive identity to convey its purpose.

The identity will become a symbol of call-to-action for cancer survivors to share their experiences and the younger generation to act, and make ripples of impact for society's benefit.
Duração do Projeto: The project started in March, 2022 and concluded in July 2022. The initiation/event is in preparation phase and will take place in July this year and our collaboration will continue to introduce other initiatives for the foundation.
Fluxo de Operação: This initiative is consisted of branding processes, with a mix of qualitative methods including IDIs, workshop facilitation, design-thinking and agile management to effectively bring consensus across top management.
Patentes: N/A
Membros da Equipa: HOPE Foundation for Cancer Care:
Elaine Su, CEO
Jeremiah Lin, Director of PR

ONEDOR Co. Ltd.:
Tenniel Liu, Founder and Director
Tina Wu, Co-Founder and Brand Strategist
Créditos de Imagem: Image #1: Creator Tenniel Liu, Hair for Hope Logo ,2022.
Image #2: Creator Tenniel Liu, Hair for Hope Outdoor ,2022.
Image #3: Creator Tenniel Liu, Flag of Hope ,2022.
Image #4: Creator Tenniel Liu, I am Hope Pins ,2022.
Image #5: Creator Tenniel Liu, I am Hope Hoodies ,2022.