Meer A Embalagem De Café Instantâneo by Masoud Najafi Amirkiasar

Meer A Embalagem De Café Instantâneo by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronze in Design de Embalagem Competition Category.

BronzeEmbalagem· 2023

Meer A Embalagem De Café Instantâneo

by Masoud Najafi Amirkiasar

Client: Masoud Najafiamirkiasar

A' Design Award de Bronze Winner in Embalagem Category

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Verified Award Winner

Verify Award Status for #141887

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Meer A Embalagem De Café Instantâneo

O design da embalagem de um produto novo no mercado não envolve apenas a arte do design, mas também a arte de compreender as necessidades dos clientes. mentes e se destacando nas prateleiras contra os concorrentes. Tendo essas nuances em mente, o design da embalagem da Meer levou a textura do produto final à ilustração para estimular e envolver todos os sentidos dos amantes do café. Além disso, o layout e o tamanho da fonte não convencional desempenham um papel significativo na atração de consumidores para o produto. Este design foi criado com a esperança de fazer mudanças sérias nas prateleiras de bebidas das lojas.

The Recognition

About the A' Design Award de Bronze

Meer A Embalagem De Café Instantâneo conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Meer A Embalagem De Café Instantâneo seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Meer A Embalagem De Café Instantâneo satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unlike most of the coffee product packaging in the market that uses a cup of coffee as the main element of the packaging design, the designer took a new approach, which can stand out on shelves. The final product texture details has brought into the design to remind coffee lovers of the indulgence and refreshing feeling of a cup of coffee.
Dimensions & Packaging: It is designed for 15 SKU in 5 flavors as follows;
Cappuccino and 3x1 products:
suchet:36*170 mm
Pouch: 146*294 mm
Box: 130*160*70 mm
Espresso Products:
suchet:24*120 mm
Pouch: 107*220 mm
Box: 95*122*56 mm
Tags: Packaging, Package design, Coffee, Instant coffee, Beverage, Branding, Typography, Bold, Creative,
Production Technology: A combination of photo-shooting, photo-manipulation and illustration is used to provide the main design on package.
Design Challenge: The most challenging part of this project was keeping the balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
Research: The discovery phase included market and competition analysis. The focus of the study was on the design style and the look and feel of existing products through performing a market visit as well as desktop research.
The study's conclusion showed that in the packaging design of most products available in the market, cups and coffee beans are the most used element in packaging.
Inspiration: The design is inspired by the indulgence and the refreshing texture of a cup of coffee which crave the shopper to have one.
Using the design as the ultimate branding element is inspiring as well.
Project Duration: The project started In Tehran in November 2020 and finished in May the following year
Operation Flow: The design simply touches the audience's recognition sense. The temptation of having a delicious coffee, is what prompts the audience to impulse buying.
Patents: None.
Image Credits: Image #1: photographer Bita Shakerin, Espresso, 2020