Prakrishi Embalagem de Mel by Vishal Vora

Prakrishi Embalagem de Mel by Vishal Vora is a highly esteemed winner of the very prestigious 2023 A' Design Award de Prata in Design de Embalagem Competition Category.

PrataEmbalagem· 2023

Prakrishi Embalagem de Mel

by Vishal Vora

Client: Prakrishi

A' Design Award de Prata Winner in Embalagem Category

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Verified Award Winner
Verify Award Status for #141936

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Colors

The Design

About Prakrishi Embalagem de Mel

Prakrishi é um projeto de embalagem para uma linha de seis méis aromatizados. A linha amplia uma marca já existente e mantém seu estilo minimalista e o generoso espaço em branco. Um motivo estilizado inspirado nas asas das abelhas funciona como principal recurso visual. O motivo confere à linha de méis uma identidade distinta e ajuda os consumidores a diferenciar os seis sabores na prateleira. Cada mel é envasado em um frasco de vidro que mede 180 milímetros de altura por 100 milímetros de largura. O rótulo do frasco e a cobertura da tampa são impressos em papel texturizado branco natural.

The Recognition

About the A' Design Award de Prata

Prakrishi Embalagem de Mel conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Prakrishi Embalagem de Mel seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Prakrishi Embalagem de Mel é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Range of 6 distinct flavored honeys for the mother brand Prakrishi
The transliteration of bee wings into an aesthetic manner as a visual device that not just creates an eye-catching graphic but also delivers sufficient visual information to the consumer to make an informed decision at the shelf.
the usual lot where we see the insect in its so-called natural (and well, a boring) avatar. But here, the same bee turns into a heart-warming messenger!
Dimensions & Packaging: Height 180mm X Width 100mm X Width 100mm
Tags: Honey, Packaging, Branding, Motif, illustration
Production Technology: We have used Glass bottle as a Primary container and bottle label and Lid cover have been printed on Natural white texture paper.
Design Challenge: Challenge was to create a product extension for the mother brand Prakrishi - which has several other segments under it - this range of 6 distinct flavored honey faced a challenge to maintain the fine balance. on one hand, it should have a distinguished identity as product segment but without being too away from the flagship brand's visual grammar.
Research: Understand the consumer mind set and need of the very market it is going to sell,
Inspiration: As we can see, the design parameters of the flagship brand have lots of white space and minimal approach to it. so we carried forward the same principles and used only the necessary part of the graphic to convey the whole story without moving away from the packaging and design guidelines.
Project Duration: The project started in Jan 2021 in India and finished in March 2021 in India,
Operation Flow: Project was designed completely in design studio, from sourcing of bottle to selection of exact paper for to get desired result, after that complete set of mock-ups was given to the printer to get right result.
Patents: None
Team Members: Vishal Vora
Image Credits: Vishal Vora (Sol Benito)