Jiang Hu Embalagem de Bebida Alcoólica by Wei Li

Jiang Hu Embalagem de Bebida Alcoólica by Wei Li is a highly esteemed winner of the very prestigious 2023 A' Design Award de Ferro in Design de Embalagem Competition Category.

FerroEmbalagem· 2023

Jiang Hu Embalagem de Bebida Alcoólica

by Wei Li

Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

A' Design Award de Ferro Winner in Embalagem Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Jiang Hu Embalagem de Bebida Alcoólica

Jiang Hu é um projeto de embalagem para huang jiu, um tradicional vinho de arroz chinês. A tampa da garrafa é suficientemente pesada para ser usada como peso de papel e também pode ser virada e utilizada como copo. A garrafa comporta um pequeno volume, adequado aos hábitos comuns de consumo. A caixa externa é feita de espuma em vez de papel, de modo que a mesma caixa protege a garrafa durante o transporte. Os grafismos têm como tema o antigo token chinês e retratam a vida de um espadachim. O objetivo é conferir a um produto antigo uma imagem renovada.

The Recognition

About the A' Design Award de Ferro

Jiang Hu Embalagem de Bebida Alcoólica conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Jiang Hu Embalagem de Bebida Alcoólica seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Jiang Hu Embalagem de Bebida Alcoólica merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work is exquisite and practical to satisfy any kinds of consumers: the bottle top is heavy enough to be used as paper weight; it also can be used as a glass if turn it over. Besides, it’s a new product of small capacity to fit for people’s capacity for liquor in general.
Dimensions & Packaging: 180mm x 90mm x 50mm
Tags: Alcohol, Package, Chinese
Production Technology: It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
Design Challenge: This product is environmental-friendly. It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
Research: The name of the product is “Jiang Hu”. The word “Jiang Hu” sets in the world of elites, it represents a world full of heroes, a fair society that imparting skills to each other, and maintaining a strict code of honor. The "token" is a metal plate that symbolizes strength and bravery, it was also used to authorize military operations in ancient China. Therefore, the "token" used as a symbol to express the "power" of the "jianghu", depicting the initial process of a Chinese swordsman's maturity through adventures and hardships.
Inspiration: Huang jiu is a traditional Chinese specialty that was invented in China about 7 thousand years ago. At the market today, huang jiu products remain the similar packaging design and never highlight any characteristics of traditional Chinese huang jiu. Jiang Hu’s design broke through the conventional mode of thinking, showed a new image of traditional Chinese Huang jiu. It takes the “token" as a design clue, depicting the ups and downs of a swordsman's life in ancient China.
Project Duration: The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
Operation Flow: Since huang jiu has gone through such a long history for nearly 7 thousand years in China, people have seen it as a kind of old-fashioned product. “Jianghu” redefined this old but precious Chinese legacy and tried to show a side of fashion by its cultural value of huang jiu. It was a brand new idea on the market.
Team Members: Mr. Li Wei