Gui Jiu Shi Jia Embalagem de Bebida Alcoólica por Yunlin Dai and Weiliang Tao

O design Gui Jiu Shi Jia Embalagem de Bebida Alcoólica por Yunlin Dai and Weiliang Tao é um vencedor altamente estimado do prestigioso 2023 A' Design Award de Ferro na Categoria de Competição Design de Embalagem.

FerroEmbalagem· 2023

Gui Jiu Shi Jia Embalagem de Bebida Alcoólica

por Yunlin Dai and Weiliang Tao

Cliente: Jiangsu Yanghe Distillery Co., Ltd

Vencedor do A' Design Award de Ferro na Categoria Embalagem

14,715

Vencedor de Prémio Verificado

Verificar Estado do Prémio para #142245

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Cores

O Design

Sobre Gui Jiu Shi Jia Embalagem de Bebida Alcoólica

Gui Jiu Shi Jia é um projeto de embalagem para um destilado chinês baijiu. A garrafa é quadrada na parte frontal, enquanto a vista superior combina formas quadradas e redondas. O formato remete a uma ideia cultural que une princípios firmes a um pensamento flexível. O rótulo apresenta um padrão de batique com o pássaro das boas-vindas de Guizhou, um símbolo tradicional de hospitalidade. A garrafa recebe acabamento por pulverização, cozimento e escovação, e a luva do gargalo é revestida em couro. A caixa utiliza papel especial, placa de fibra, folha prateada e sinalização metálica. Um sistema de quatro códigos oferece proteção contra falsificação.

O Reconhecimento

Sobre o A' Design Award de Ferro

Gui Jiu Shi Jia Embalagem de Bebida Alcoólica conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Gui Jiu Shi Jia Embalagem de Bebida Alcoólica seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Gui Jiu Shi Jia Embalagem de Bebida Alcoólica merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: The product is created to reflect the "Gui" cultural system which echoes the "noble" culture in pattern, shape and colour. The bottle label is designed with the most representative "batik welcoming bird" pattern in Guizhou, which means welcoming guests. The bottle-shaped design is square with circle, which corresponds to the inner spirit of "Gui" culture; the unique product philosophy and quality of the product are fully demonstrated.
Dimensões e Embalagem: Bottle:192mm x 110 mm x 62mm
Box:145 mm x 78mm x 260mm
Etiquetas: crafts, Baijiu, spirit, packaging, art
Tecnologia de Produção: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
Cover: split digital correlation cover; spraying and coating; leather-covered neck sleeve
Bottle: increased sense of volume; spraying, baking and brushing design.
Box: special paper, fiber board, A-grade positive double gray, silver foil inner sticker, metal signage, flocked EVA, craft: UV, screen printing, bronzing.
Desafio de Design: Focused on "high-end, value-added, fashion, and experience", breakthroughs have been achieved in smart anti-counterfeiting and application of new structures and processes. The brand is supported by various aspects such as "Yanghe Blue, Dream Drop, high-end quality, unique 550ml capacity, intelligent anti-counterfeiting and new patented technology" to create product uniqueness and differentiation.
Pesquisa: It satisfies people's pursuit of more refined and high-end life, and at the same our brand “Guijiu Shijia” pursues excellence in inheriting ethnic cultures and exhibits sensible and vivid features of Guizhou. We, through invisible ways, define the philosophy of “Gui”. "Gui", literally meaning “expensive”, “dear” or “aristocratic”, highlights the introverted, quiet, gentle and honest beauty of "Chinese Gui culture" from the inside out. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has provided it with sustainable development.
Inspiração: The Tao Te Ching says: the highest good is like water, for water benefits the ten thousand things without striving. It settles in places that people avoid and so is like the Tao. Under its inspiration, the front of the bottle is shaped square, but from the perspective of the top, squareness and roundness are harmoniously applied with each other. Squareness is the principle of life, or to be firm on the rules; roundness refers to the wisdom of life or to be flexible on issues. In a word, squareness and roundness is like the universe, heaven and earth or life, containing profound philosophy and mystery. A perfect product can only be created if you understand and know the law of all things.
Duração do Projeto: 2021-November.2022,Nanjing,Jiangsu
The project started in Novermber 2021 in Nanjing,Jiangsu and finished in November 2022, Nanjing, Jiangsu.
Fluxo de Operação: The product Gui Jiu Shi Jia uses the four-code correlation technology, enhancing from outside to inside layer by layer. The four-in-one anti-counterfeiting technology, boosting the split structure, is the most sophisticated technology that the industry has patented. To do a more powerful fight against manufacturing and marketing the fake, to protect the rights of the brand and make users more assured. At the meantime, the high-end appearance of the product and its profound connotation demonstrate the status and taste of users.
Membros da Equipa: Liandong Zhang、Huashuang Liu、Zhaoxin Zhu