Smart Display Roda by Citic Dicastal Co.,Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award de Prata in Design de Peças de Veículos, Acessórios Auto e Produtos de Manutenção Competition Category.
PrataAcessório para Veículos· 2023
Smart Display Roda
Client: CITIC Dicastal CO.,LTD
A' Design Award de Prata Winner in Acessório para Veículos Category
- 916,388
- Verified Award Winner
- Verify Award Status for #142303
The Design
About Smart Display Roda
O Smart Display é uma roda automotiva com sistema de exibição integrado. A roda apresenta imagens tridimensionais que podem ser vistas sem tela e sem óculos. Unidades de LED são embutidas na roda e acompanham o seu formato. Um algoritmo adaptativo de velocidade detecta a rotação da roda. Abaixo de 20 km/h, é exibido um efeito de luz fluida e, a partir de 20 km/h, são exibidas imagens tridimensionais. A superfície é acabada com pintura preto piano e um revestimento brilhante. O display pode veicular publicidade, alertas de perigo, informações sobre as condições do veículo e imagens pessoais.
The Recognition
About the A' Design Award de Prata
Smart Display Roda conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Smart Display Roda seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Smart Display Roda é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a smart display system taking wheel as carrier with no-screen display of naked-eye 3D images. It can be used in advertising data delivery, danger warning, intelligent vehicle condition monitoring and other scenarios. It can also set any images according to driver’s mood to human-vehicle interactions, and meet consumers’ need of personalized and smart wheel products.
- Dimensions & Packaging
- 680 * 300 * 680mm
- Tags
- smart wheel display system, User-friendly Design, Multi-screen Interactive Manag
- Production Technology
- Its surface adopts the painting method of piano black paint + finishing bright surface,highlighting tough lines of the shape, which is sporty. The LED plug-in unit and the wheels are perfectly integrated: the plug-in has a clear line of shape, reflecting the curviness; the shape of wheels a rigid and flexible combination with strong integrity. In addition, the images displayed on the wheels can change with the vehicle speed, which can meeting consumers' individual needs.
- Inspiration
- The wheel is an important part of the car, is not only an appearance decoration, but also a safety part.The design of the wheel directly affects the appearance and performance of the vehicle, to match the style of the vehicle, but also to meet the needs of personalized, so the appearance of the wheel has been given more expectations and requirements. In recent years, in the face of the new four modernizations, giving more value to the wheel has become an important topic.
- Operation Flow
- The speed self-adaptive matching algorithm is adopted, which can accurately sense the acceleration and angular velocity of the wheel when rotating. Based on this, the dynamic control of LED image display can be completed-when it's below 20km/ h, displaying the flowing water light, and displaying 3D images when it's at 20km/h and above, realizing the deep integration of wheel hub design and advanced electronic information technologies.
- Patents
- Patent ZL 201921210163.7.CITIC Dicastal CO.,LTD.2019.
Patent ZL 201922137163.5.CITIC Dicastal CO.,LTD.2019.
Patent ZL 201922138304.5.CITIC Dicastal CO.,LTD.2019.
Patent ZL 202030016480.7.CITIC Dicastal CO.,LTD 2020. - Team Members
- Zuo Xu, Hanqi Wu, Guoyuan Xiong, Zhihua Zhu, Shiwen Xu, Minglei Li and Yao Dai
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