Vivo X80 Campanha de Publicidade Exterior by Output

Vivo X80 Campanha de Publicidade Exterior by Output is a highly esteemed winner of the very prestigious 2023 A' Design Award de Prata in Design de Publicidade, Marketing e Comunicação Competition Category.

PrataPublicidade· 2023

Vivo X80 Campanha de Publicidade Exterior

by Output

Client: Output

A' Design Award de Prata Winner in Publicidade Category

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Verified Award Winner

Verify Award Status for #142549

View at A' Design Award Press Release Award Badge

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The Design

About Vivo X80 Campanha de Publicidade Exterior

O Vivo X80 é uma campanha de publicidade exterior criada para promover uma série de smartphones. Em vez de um ecrã 3D sem óculos colocado no alto de um edifício, a campanha utiliza um ecrã gigante de chão instalado diretamente sobre o solo, permitindo que os espectadores assistam de muito perto. O conteúdo está organizado em sete atos e foi exibido em Shenzhen e Xian. Dois radares e tecnologia de captura do corpo humano acompanham a posição e o movimento do público, fazendo com que as imagens reajam aos espectadores. A projeção é realizada com tecnologia de projeção a laser.

The Recognition

About the A' Design Award de Prata

Vivo X80 Campanha de Publicidade Exterior conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Vivo X80 Campanha de Publicidade Exterior seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Vivo X80 Campanha de Publicidade Exterior é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design company created a seven-act massive naked 3D digital advertisement for The Vivo X80 series of phones, erected giant screens on the streets of Shenzhen and Xi'an to present an imaginative and well-made scene, and broadened the dimension and texture of brand communication. Will lead the audience into a visual complex composed of technological means, incredible audio-visual experience, rich content presentation, and accurate concept transmission.
Dimensions & Packaging: We select the most critical and influential outdoor places and set up giant screens directly on the ground for the audience to watch closely. Two radars are built to accurately grasp the position and movement of the audience with human body capture technology, driving the interaction between the content and the audience, making naked-eye 3D more than a visual spectacle.
Tags: Naked eye 3d, Interactive, Epic, Innovation, Creative
Production Technology: Laser projection technology, 3D naked eye technology.
Materials: Engineering projector, fusion controller, Rea frame, generator.
Design Challenge: How to bring the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and accurate concept transmission.
Research: How to find the right screen to be erected directly on the ground for viewers to watch closely. At the same time, it is necessary to capture the position and action of the audience and drive the content to interact with the audience so that the naked-eye 3D is not a visual spectacle but a better landmark for opening photos and interactive entertainment. In the end, it was decided to erect giant screens on the streets of Shenzhen to attract more people.
Inspiration: Instead of the stereoscopic screen on the traditional naked-eye 3D building, create a giant floor screen cube. At the same time, the built-in radar, human body capture, and other technologies drive the content to interact with the audience so that the naked-eye 3D will not be a visual spectacle but also can interact with it, become the landmark of the new Internet celebrity card.
Project Duration: The project started in March 2022 and finished in April 2022, and was exhibited in Shenzhen and Xian at the same time.
Operation Flow: Through imaginative and well-made scenes, it broadens the dimension and texture of brand communication, bringing the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and precise concept transmission.
Image Credits: Photographer: Xujie Yan