Jundao Guiniang Embalagem de Baijiu por Liang Chen

O design Jundao Guiniang Embalagem de Baijiu por Liang Chen é um vencedor altamente estimado do prestigioso 2023 A' Design Award de Prata na Categoria de Competição Design de Embalagem.

PrataEmbalagem· 2023

Jundao Guiniang Embalagem de Baijiu

por Liang Chen

Cliente: Shanghai Guijiu Group Co., Limited.

Vencedor do A' Design Award de Prata na Categoria Embalagem

25,658

Vencedor de Prémio Verificado

Verificar Estado do Prémio para #142678

Visitar Site Ver no A' Design Award Comunicado de Imprensa Selo do Prémio

Cores

O Design

Sobre Jundao Guiniang Embalagem de Baijiu

Jundao Guiniang é um projeto de embalagem para um Baijiu chinês de alta gama. A garrafa hexagonal de cerâmica branca é decorada com uma pintura tradicional chinesa a tinta, aplicada por queima de esmalte. O halo suave da pintura evoca montanhas e rios e remete ao ambiente natural da região de produção. Um processo de estampagem a ouro delineia o relevo da região de origem em camadas delicadas. A tampa dourada tem a forma de um selo pessoal e pode ser conservada como objeto decorativo. O design expressa a cultura chinesa, o respeito pela natureza e o valor da tradição.

O Reconhecimento

Sobre o A' Design Award de Prata

Jundao Guiniang Embalagem de Baijiu conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Jundao Guiniang Embalagem de Baijiu seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Jundao Guiniang Embalagem de Baijiu é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Taking Chinese culture as its inside information, the packing of the high-end Baijiu is featuring traditional Chinese ink painting which present the image of a wonderland while the halo effect of the painting naturally occurring, indicating the fine ecological environment of the Baijiu producing area. It is the implication of the life attitude and cultural belief of loving the country, protecting the ecology and inheriting the culture that help to enhance the cultural and artistic value of the product.
Dimensões e Embalagem: Box Size: L 300mm* W 150mm * H 120mm
Bottle Size: D 75mm * H 235mm
Etiquetas: Chinese Baijiu, Traditional Chinese ink painting, Packing Design, Gentleman, Mountains and Rivers
Tecnologia de Produção: The enamel firing of ink painting applied on the hexagonal white ceramic bottle, presenting a texture of landscape picture. The bronzing process outlines the terrain of the exclusive origin of Baijiu, with layers of rolling waves, highlighting the details of the process. The image of the undulating mountains and meandering rivers are showed on the golden cap, implying a harmonious ecological environment. Designed as a personal seal, the cap can be used for gift and collection.
Desafio de Design: It is the exploration and expression of the theme of the product that turns into the biggest challenge of the design, in which it is required to seek for an appropriate Chinese traditional culture to establish relationship with the product while to realize the specific conception in details and to make the differences from competitors at the same time.
Pesquisa: In addition to its quality and processing technology, the Chinese Baijiu is also related with culture, history, art, nature environment and emotion, etc. Therefore, the research direction of this project should focus on the cultural connotation and spiritual pursuit.
Inspiração: Chinese landscape painting, an unique traditional painting art in East, in which feelings of love of the country and the natural world as well as the moral belief of justice, benevolence and integrity are contained in the artistic conception and aesthetics expressed by the picture. The inspiration of the product is exactly coming from the artistic conception of this painting art, which skillfully integrate the picture of the production area in the painting and combine the cultural virtues together to highlight its cultural connotation.
Duração do Projeto: It was began in Shanghai, China in Aug.2020 and was finished in the end of Sep. and early of Oct. 2020, then it was available on the market on Jan.10,2021.
Fluxo de Operação: It can be better matched with art exhibitions and commemorative activities for wider spread and promotion in the form of oriental traditional art painting. The golden cap of solid modeling with image of the mountains and rivers could be used as an ornament and also a traditional seal, increasing its cultural attributes. And it is available for exclusive customization with multiple purposes of collection and gift and so on.
Membros da Equipa: Creative Director：Chen Liang
Chief Designer：Chen Liang
Finish Artist：Yang Shilang
Créditos de Imagem: Creative Director：Chen Liang