Happy Petty Embalagem de Ração para Animais de Estimação by Luo Heng is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronze in Design de Embalagem Competition Category.
BronzeEmbalagem· 2023
Happy Petty Embalagem de Ração para Animais de Estimação
by Luo Heng
Client: Shenzhen Megacombine Technology Co., Ltd
A' Design Award de Bronze Winner in Embalagem Category
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- Verified Award Winner
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The Design
About Happy Petty Embalagem de Ração para Animais de Estimação
Happy Petty é um design de embalagem para ração de gatos. A série utiliza seis personagens ilustrados, e cada personagem corresponde a um tipo diferente de alimento para gatos. As roupas, as cores e os elementos gráficos mudam de um personagem para o outro, de modo que cada embalagem possui uma personalidade distinta. Os personagens são inspirados em figuras de pinturas famosas e em celebridades da moda. Cores vibrantes são empregadas para atrair a atenção e para se distanciar das embalagens tradicionais de alimentos para animais de estimação. O projeto busca expressar a convivência entre as pessoas modernas e seus animais de estimação.
The Recognition
About the A' Design Award de Bronze
Happy Petty Embalagem de Ração para Animais de Estimação conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Happy Petty Embalagem de Ração para Animais de Estimação seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Happy Petty Embalagem de Ração para Animais de Estimação satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a kind of pet cat food that combines fashion figures and art. Through six unique character images to correspond different types of cat food, through different characters of cloths, colors, elements, reflecting highly personalized character images and product packaging, also to meet the needs of the female customers. Happy Petty creates a unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand.
- Dimensions & Packaging
- Width 200mm, Depth 300mm, Height 330mm, Weight 6.8kg
- Tags
- Cat Food, Pet, Happy Petty
- Design Challenge
- We hope to convey a concept of the coexistence of modern people and pets. Inspired by famous painting figures and fashion celebrities, we use bright colors to attract consumers' attention and break through the traditional pet packaging design.
We designed six unique characters of cat food to meet the diversity of cat-loving people's choice. Through the change of clothes, colors and elements of different characters, we can reflect the highly personalized characters and product packaging. - Research
- This is a kind of pet cat food that combines fashion figures and art，unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand, and solves the needs of brand identification.
Pets bring us not only companionship, but also the source of happiness and healthy life. Therefore, the packaging design also wants to convey the concept of coexistence between modern people and pets. - Inspiration
- More and more people regard pets as one of their family members, so they have higher and higher requirements for pet products. However, most of the pet packaging design in the market are very traditional. Therefore, we hope to use the creative idea of combining famous person and famous painting with pets to convey the concept of coexistence of people and pets through design.
- Project Duration
- The project started in Shenzhen in June 2021 and the design was completed in December 2022
- Patents
- Copyright：Shenzhen Megacombine Technology Co., Ltd
- Team Members
- Design Director
Luo Heng
Illustrator
Li Shuangshuang/ Xiao Liping
3D Designer
Wan Shiwei/Wang Zhangjian - Image Credits
- Copyright：Shenzhen Megacombine Technology Co., Ltd
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