CR Land Runcheng Centro de Vendas by Kelly Lin

CR Land Runcheng Centro de Vendas by Kelly Lin is a highly esteemed winner of the very prestigious 2023 A' Design Award de Prata in Design de Espaços Interiores e Exposições Competition Category.

PrataInterior· 2023

CR Land Runcheng Centro de Vendas

by Kelly Lin

Client: China Resources (Holdings) Co., Ltd

A' Design Award de Prata Winner in Interior Category

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The Design

About CR Land Runcheng Centro de Vendas

O CR Land Runcheng é um centro de vendas localizado em Hefei, na China, com uma área de 1100 metros quadrados. O interior baseia-se numa composição de pontos, linhas e planos, evitando elementos espalhafatosos e estereotipados. Uma instalação artística curva e entrelaçada no átrio sugere uma roda do tempo e do espaço, ligando a Hefei antiga e a moderna. Luminosos postes de cristal, dispostos em cascata, reforçam a transparência e a amplitude, dialogando com o mobiliário contemporâneo. O escritório oferece um canto tranquilo, com curvas suaves e escultóricas. Os materiais incluem metal, mármore, couro, cristal e vidrado cerâmico.

The Recognition

About the A' Design Award de Prata

CR Land Runcheng Centro de Vendas conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que CR Land Runcheng Centro de Vendas seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. CR Land Runcheng Centro de Vendas é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this case, the designers have abandoned the flashy and stereotypical elements and returned to the inspirational conception of dot, lines and planes. As a result, China Resources Runcheng Sales Center is endowed with humanistic connotations and high value coordinates of the times by exploring the history, present and looking into the future of Hefei city.
Dimensions & Packaging: Project Area: 1100 square meters
Tags: Kelly Lin, Hefei, Sales Center, Humanity
Production Technology: Metal, marble, luxury stone, leather, crystal, glaze, etc.
Design Challenge: The designer traces the imprint of life, and mixes art, culture and life scenes with aesthetic perception, while expressing the place of spirituality beyond abstraction. By doing so, the unique metropolitan temperament of the sales center is embodied with luxury, ecological harmony, and humanistic art as its hallmarks.
Research: With a two thousand year history and a commitment to embrace scientific research and innovation, Hefei is a crucial political and military hub in China. Here, in all of its elegant splendor, is where China Resources Runcheng Center is located.
Inspiration: What is luxury today? According to the designer, the essence of luxury is not confined to the complexity and magnificence of materials, or the shape of furniture, but ultimately points to the combination of quality and aesthetic spirit. In this case, starting from the experience of life, the designer works to touch the essence and aesthetics of luxury, so as to shape an ideal high-quality urban living in a contemporary and elegant context.
Project Duration: The project is located in Hefei, China and completed in May 2022.
Operation Flow: The art installation in lobby is curved and intertwined, forming a metaphorical wheel of time and space, linking ancient and modern Hefei. The bright crystal lampposts in a cascading display enhance the space's transparency and openness while displaying an aesthetic style that is echoed in modern furniture. As a tranquil corner away from the bustling city, the composition of dots, lines and planes in the study extends the softness of curves, making the space full of sculptural form.
Image Credits: Photographer Mconcept