Xishuang Linyu Centro de Marketing by Kelly Lin

Xishuang Linyu Centro de Marketing by Kelly Lin is a highly esteemed winner of the very prestigious 2023 A' Design Award de Prata in Design de Espaços Interiores e Exposições Competition Category.

PrataInterior· 2023

Xishuang Linyu Centro de Marketing

by Kelly Lin

Client: Agile

A' Design Award de Prata Winner in Interior Category

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Verified Award Winner

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The Design

About Xishuang Linyu Centro de Marketing

Xishuang Linyu é um centro de marketing de 812 metros quadrados localizado em Xishuangbanna, na China. O interior combina arte contemporânea com a cultura local do povo Dai. Painéis divisórios com formas sinuosas inspiradas na floresta tropical dividem o espaço e conduzem o olhar. Luminárias curvas com franjas, ornamentos florais em metal, tapetes redondos, almofadas com padrões Dai e cadeiras individuais com encaixes de malhete e espiga são utilizados em conjunto. Os motivos de ramos de coqueiro, elefantes brancos e pavões são extraídos do imaginário local. Áreas dedicadas à cultura do chá e ao artesanato foram acrescentadas para abrir o layout e homenagear as tradições locais.

The Recognition

About the A' Design Award de Prata

Xishuang Linyu Centro de Marketing conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Xishuang Linyu Centro de Marketing seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Xishuang Linyu Centro de Marketing é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer works to seek common ground while preserving differences in the collision between contemporary art and local humanities of Xishuangbanna. With the focus on folk culture and living experiences, work has been done to pay homage to local humanities and create a space model in Xishuangbanna.
Dimensions & Packaging: Project Area: 812 square meters
Tags: Kelly Lin, Xishuangbanna, Dai people, Local culture, Marketing center
Production Technology: The design of pristine vegetation, coconut branches, auspicious white elephants, and peacocks are all drawn from the humanistic imagery of the local. The curved tassel lamps, metal flower ornaments, round carpets, Dai pattern pillows, and single chairs with mortise and tenon construction blend together harmoniously.
Design Challenge: In the original motion line, the compact home furnishings made the space congested. Thus, the designer chose to simplify the space by setting a visual focal point to optimize the layout of the space, enhancing the relationship between the central axis of the interior and exterior, and balancing the dynamic and static partition of the negotiation scene. Meanwhile, the outdoor enclosed area is adjusted and the outside view moved inward, boosting the flexibility of negotiation and relaxation.
Research: The base is located in the tourist resort town of Gashan, Xishuangbanna Dai Autonomous Prefecture, with folk culture and religious culture experience as the highlight, to create a world health resort that integrates business club, leisure and health community. The project is integrated with Dai folk customs, retaining the native environment and landscape of Xishuangbanna. It's aimed at creating a sanctuary in the rainforest, an ideal life residence away from the hustle and bustle of the city.
Inspiration: How can culture be expressed through design? Combining the genes of local culture and standardized space, the designer has designed a variety of sculptural hangings and ornaments with distinctive Dai characteristics. This allows people to better appreciate the customs of Dai Nationality. According to the designer, the design's original purpose from the start was to portray relaxed pleasure.
Project Duration: The project is located in Xishuangbanna, China and completed in May 2022.
Operation Flow: The form of screen resembles the winding shape of rainforest, and the different cultural artefacts sculpt the texture of space. The designer adjusted functional partitioning, implanted tea culture and cultural creation space, enhancing the humanistic focus of the space under the view of the screen barrier. The Jinghong Great Pagoda Temple, treasure of Hinayana Buddhism culture, is deconstructed via traditional handicrafts guided by the Taoist idea of the Unity of Heaven and Humanity.
Image Credits: Photographer MConcept