Tsingtao 9 Degrees Embalagem De Cerveja por Jin Zhang

O design Tsingtao 9 Degrees Embalagem De Cerveja por Jin Zhang é um vencedor altamente estimado do prestigioso 2023 A' Design Award de Bronze na Categoria de Competição Design de Embalagem.

BronzeEmbalagem· 2023

Tsingtao 9 Degrees Embalagem De Cerveja

por Jin Zhang

Cliente: Tsingtao Beer

Vencedor do A' Design Award de Bronze na Categoria Embalagem

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Cores

O Design

Sobre Tsingtao 9 Degrees Embalagem De Cerveja

Tsingtao Beer é uma das marcas de cerveja mais famosas da China. Com base no destaque da marca, o lado da marca precisa mostrar as características locais de cada província. O designer usa a "Yellow Crane Tower" para mostrar as características locais. Além disso, Xiangyun, Crane e o gargalo "Phoenix Feather" (Hubei gosta muito de Phoenix) tornar toda a imagem mais flexível; Ao mesmo tempo, destaque o "9 graus", o maior ponto de venda do produto, para promover efetivamente as vendas.

O Reconhecimento

Sobre o A' Design Award de Bronze

Tsingtao 9 Degrees Embalagem De Cerveja conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Tsingtao 9 Degrees Embalagem De Cerveja seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Tsingtao 9 Degrees Embalagem De Cerveja satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: This is a beer design that gives consideration to both the brand and local culture, with the brand name highlighted on the left side of the label; On the right side, the most representative "Yellow Crane Tower" in Hubei is used to show the local characteristics. In addition, auspicious clouds, cranes, and the bottleneck mark "Phoenix Feather" (Hubei highly advocates phoenix) make the whole picture more flexible; At the same time, the biggest selling point of the product is " 9 degrees".
Dimensões e Embalagem: Width 65mm x Depth 65mm x Height 265mm
Etiquetas: Tsingtao, BEER, Jin Zhang, Wuhan SANBU, packing design, China
Tecnologia de Produção: This beer has a very large sales volume. Considering the cost and production efficiency, the designer did not use any special materials, and the most commonly used silver sticker was used for labels.
Desafio de Design: The biggest adjustment of this project is to balance the brand and local culture, which requires designers to understand the logic of consumers' purchase of goods, and finally decide to highlight the brand in a limited way, because the brand itself has a very high reputation. When people get the product, they will find their familiar city landmarks and other elements, which will produce a sense of surprise and bring consumers a better sense of experience.
Pesquisa: The difficulty of this project is to highlight both the brand and the local culture. Qingdao Beer is one of the most famous beer brands in China, so the designers put the brand first in the vision to highlight, and the local characteristic culture is expressed in silver. From a distance, it will not steal the brand's spotlight, and from a close look, it has a sense of quality; The elements are the most familiar to the local people to obtain the most efficient transmission speed.
Inspiração: The inspiration of the whole label design comes from the famous Chinese painting White Clouds and Yellow Cranes, which depicts the Yellow Crane Tower in Hubei Province. The elements of the Yellow Crane Tower, auspicious clouds and cranes are extracted from the painting and expressed in a more concise way; The "phoenix feather" on the bottle neck label is inspired by the place of Hubei, where people have always admired phoenix.
Duração do Projeto: The project will be started in Wuhan, China in December 2021, completed in Wuhan, China in May 2022, and sold in Hubei, China in August 2022.
Fluxo de Operação: This beer is exclusively for sale in Hubei, China. The designer uses the most representative elements of architecture, cranes, phoenix, etc. in Hubei to make consumers feel familiar and friendly instantly, which can quickly shorten the distance between consumers and brands. At the same time, the left side of the label highlights the brand with a very large font, so that consumers can see it at first sight.
Patentes: Intellectual property/patents/copyrights owned by Tsingtao Brewery