Jinlongquan Beer Caixa De Presente por Jin Zhang

O design Jinlongquan Beer Caixa De Presente por Jin Zhang é um vencedor altamente estimado do prestigioso 2023 A' Design Award de Bronze na Categoria de Competição Design de Embalagem.

BronzeEmbalagem· 2023

Jinlongquan Beer Caixa De Presente

por Jin Zhang

Cliente: InBev jinlongquan beer (Hubei) Co., Ltd

Vencedor do A' Design Award de Bronze na Categoria Embalagem

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Vencedor de Prémio Verificado

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Cores

O Design

Sobre Jinlongquan Beer Caixa De Presente

Esta caixa de presente usa o gravador mais popular na década de 1980 como protótipo de criação, que lembrará muitas pessoas, inclusive jovens, de suas memórias e alcançará uma boa interação emocional. O designer usou caixa de papelão ondulado para projetar, o que é prático, ecológico e econômico. Ao mesmo tempo, ele abriu habilmente três orifícios redondos na frente da caixa de presente, que podem ver intuitivamente diferentes tipos de produtos de cerveja dentro, alcançando um design de três camadas de emoção, proteção ambiental e função.

O Reconhecimento

Sobre o A' Design Award de Bronze

Jinlongquan Beer Caixa De Presente conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Jinlongquan Beer Caixa De Presente seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Jinlongquan Beer Caixa De Presente satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Jinlongquan Beer has a history of more than 40 years in China. It has been liked by people since 1977. This gift box is designed to give back consumers' love for Jinlongquan for so many years. Therefore, it uses the most popular tape recorder model in the 1980s as the creation prototype. With this image, it creates a silent classic sound to convey the brand's position in consumers' hearts, and convey the idea that beer brings unlimited fun to people.
Dimensões e Embalagem: Width 370mm x Depth 70mm x Height 310mm
Etiquetas: Jinlongquan Beer, Gift Box, Jin Zhang, Wuhan SANBU, Packing Design, China
Tecnologia de Produção: Although this is a gift box, in order to avoid excessive packaging, the designer only used corrugated boxes to achieve this, which is practical and environmentally friendly and saves the brand money. At the same time, taking advantage of the modeling characteristics of the tape recorder, three circular holes were opened on the basis of not damaging the integrity, so that consumers can clearly see several different types of beer products in the gift box from the outside, achieving the dual protection of brand culture and function.
Desafio de Design: The biggest challenge of this gift box is to control the production cost, but the designer perfectly solved it through creative modeling, and the corrugated box is also very environmentally friendly. Another challenge lies in the internal fixed structure. The designer gave up the simple but not environmentally friendly foam and solved it by blocking the product through the opening of the carton, so that the whole gift box can reach the most environmentally friendly state.
Pesquisa: When doing this design, the designer started to study the brand development process and found out several important nodes of the brand development. He used the most popular recorder in the brand's initial years as the creation prototype, which not only demonstrated the long history of the brand, but also had emotional interaction with consumers. He also used the important year of the brand on the FM number of the recorder, and used this natural way to integrate the brand into the design.
Inspiração: The inspiration for this design comes from the starting year of the brand. The 1980s was a very interesting time. At that time, the most popular way for young people was to carry a recorder, dance and sing in bell bottoms, and be very happy. This is exactly the pleasant feeling that beer can bring to people. From the physical and spiritual aspects of the brand, it is very consistent.
Duração do Projeto: The project will start in Wuhan, China in June 2022, be completed in Wuhan, China in July 2022, and be exhibited in Hubei, China in September 2022.
Fluxo de Operação: This gift box uses the most popular recorder in the 1980s as the creation prototype, which will remind many people of their memories. In the current trend of retro, many young people also like this retro design, so it can cover a very wide range of consumers' ages. Emotional interaction is the interaction that can bring consumers the greatest memory point, and will bring better brand goodwill to the brand.
Patentes: The intellectual property/patents/copyrights belongs to InBev Jinlongquan Beer