Effortless Design de Embalagem by E2W Studio

Effortless Design de Embalagem by E2W Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award de Prata in Design de Embalagem Competition Category.

PrataEmbalagem· 2023

Effortless Design de Embalagem

by E2W Studio

Client: E2W Studio

A' Design Award de Prata Winner in Embalagem Category

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Verified Award Winner
Verify Award Status for #146151

View at A' Design Award Press Release Award Badge

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The Design

About Effortless Design de Embalagem

Effortless é um design de embalagem para uma marca de cuidados capilares personalizados. A marca oferece mais de 300 soluções precisas de cuidado capilar com base no tipo de cabelo, no ambiente em que se vive e nos hábitos de modelagem. A embalagem apresenta apenas informações funcionais, dispostas em uma ordem visual clara, de modo que função e aparência se unifiquem. O logotipo utiliza uma tipografia sem serifa humanista, e o símbolo une a letra E a uma linha de escala precisa. Um sistema de grade variável baseado na proporção de 1 para 1,414 orienta cada layout. Cada embalagem mede 52 mm de largura, 52 mm de profundidade e 190 mm de altura.

The Recognition

About the A' Design Award de Prata

Effortless Design de Embalagem conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Effortless Design de Embalagem seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Effortless Design de Embalagem é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Effortlesss is China's first precise customized hair-care brand. In order to meet the personalized needs of hair care, the brand starts from the characteristics of the hair of Chinese, based on domestic soil, climate, and environment for many years of careful research and development. Therefore it offers more than 300 customized and precise hair care solutions for consumers of all hairstyles, living environments, and styling habits.
Dimensions & Packaging: Width 52mm x Depth 52mm x Height 190mm
Tags: Oriental Aesthetics, Natural, Conflict, Reconcile, Accurate
Production Technology: The font used for logo is Humanist sans serif. It is modern and simple, like the Sans serif typeface, and also has the soft beauty of changing serif body lines, which is very in line with effortless's brand style.
The brand symbol combines the initial letter E with the precise scale line, combining the brand name with the brand concept.
Design Challenge: The ratio is taken from the "Fang Wu Xie Qi" in eastern culture, that is, we often say that there are squares in a circle and there are circles in a square. Statistically, it is 1:1.414. Compared with the western golden ratio, the eastern ""Fang Wu Xie Qi" is also known as the silver ratio. The use of this proportion is also to contain the Oriental aesthetics in the design.
Research: Oriental aesthetics give people an indescribable feeling, and we try to make this feeling rational with the brand initials "E" and "L" as the format, using a multidimensional and variable way to build a set of a variable grid system.
The brand can change the layout proportion according to the actual design requirements, and the variable grid system can effectively solve the problem of brand visual systematization.
Inspiration: Each information on the product is functional which is to make explanations. In the case of not adding any decorative information, the functional information is processed and a reasonable visual moving order is laid out, which completes the solution of information as function and function as aesthetics.
Data algorithms and natural essential oils, consistent with data schemes and natural formulations, both conflict and reconcile.
Project Duration: The project was completed in 2021.
Operation Flow: Function equals aesthetics is the core concept of the internationalism style. Under the Oriental context, exploring the internationalism style with an Oriental sense is key to this project.
Image Credits: N/A