Giossa Embalagem De Vinho por Gentlebrand

O design Giossa Embalagem De Vinho por Gentlebrand é um vencedor altamente estimado do prestigioso 2023 A' Design Award de Prata na Categoria de Competição Design de Embalagem.

PrataEmbalagem· 2023

Giossa Embalagem De Vinho

por Gentlebrand

Cliente: Gentlebrand

Vencedor do A' Design Award de Prata na Categoria Embalagem

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Vencedor de Prémio Verificado

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O Design

Sobre Giossa Embalagem De Vinho

Giossa é uma garrafa de vidro premium para espumante Prosecco. Com este design, Gentlebrand homenageia seu território e as colinas de Valdobbiadene, parte da Unesco. A inspiração vem diretamente da vinha, claramente representada na garrafa com gravuras de folhas, ramos e uvas que tornam a garrafa única. Cada detalhe é cuidadosamente pensado para garantir a viabilidade do ponto de vista industrial e técnico, sem comprometer a estética. O nome Giossa tem origem no dialeto veneziano e significa gota, lembrando as uvas produtoras de orvalho brilhando ao sol da manhã.

O Reconhecimento

Sobre o A' Design Award de Prata

Giossa Embalagem De Vinho conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Giossa Embalagem De Vinho seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Giossa Embalagem De Vinho é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Giossa is a premium glass bottle for Prosecco sparkling wine. A packaging concept developed around the local territory: the bottle seems wrapped by vine branches like if it’s coming out from the vineyard, representing the quality and origin of Prosecco. The strong bond with the territory and nature is reinforced by the label and its wood-like effect resulting from a careful choice of papers, that don’t get wet thus keeping the bottle premium look and feel.
Dimensões e Embalagem: Bottle: Capacity 750ml, Height 295mm, Diameter 96,4mm with a glass weight of 754g.
Closure: cork material, standard dimensions for a sparkling wine bottle.
Label: paper material, offset printing technology and metal foil finishing.
Capsule: polilaminate (Aluminium and polietilene).
Etiquetas: Bottle Design, Glass Bottle, Packaging, Sparkling Wine Bottle, Premium Packaging, Label Design, Prosecco, Vineyard
Tecnologia de Produção: The model has been made following the standard technical design process, starting from an initial handmade sketch till the modelling with a 3D CAD. The chosen material is glass and the production technology is the standard one for bottle glass manufacturing: a melted glass drop is blown in a mold getting the final container with the related decorations. The label is made of different papers (one with a wood effect) and is printed with offset technology to guarantee the best finishing quality.
Desafio de Design: The biggest challenge of this design was the engineering of the bottle 3D model. Graphic elements recalling the vineyards with very little decorations like leaves, branches, birds, grapes, were applied to the container ensuring a tridimensionality effect.
Pesquisa: Gentlebrand started with the study of the Prosecco wine tradition and bond with the territory, with the objective to create a packaging able to communicate its heritage and story. The research involved the analysis of wine magazines and interviews of wine experts and wineries. All the collected data were used by the designers to create the storytelling behind the concept. Moreover, the design meets the technical requirements of the local wine producers.
Inspiração: With Giossa Gentlebrand pays homage to its territory and the Valdobbiadene hills, part of Unesco. The inspiration comes directly from the vineyard, clearly represented on the bottle with engravings that make the bottle unique. Every detail is carefully thought to ensure the feasibility from an industrial and technical point of view, without compromising the aesthetics. Giossa name originates from Venetian dialect and means drop, recalling dew-making grapes shining in the morning sun.
Duração do Projeto: The project started middle of 2021 in Gentlebrand company based in San Vendemiano and was finalized in order to be exposed at the Drinktec tradeshow in Munich in September 2022, where technical experts in the beverage industry from all over the world could appreciate the aesthetical and technical features of Giossa bottle design.
Fluxo de Operação: Giossa design incorporates different process technologies like the production of a glass bottle with complex decorations, a label made of high-quality premium papers and eye-catching graphics. It’s made with modern production techniques to obtain a unique design linked to the territory and heritage of the wine.
Patentes: Patented. 8700512. Gentlebrand. 2021. EUIPO (European Community)