Bronze Instalação · 2023
Sounds of Welser A Instalação Interativa
- A' Design Award de Bronze 2023 in Instalação
- CLIENT: Welser Profile
- Estimated Number of Design Views: 22,341
- Verification code 468B2D3D8A · Verify this award
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About Sounds of Welser A Instalação Interativa
Welser Profile é um fornecedor global de perfis de aço. A empresa buscava uma experiência de marca interativa para seu centro de visitantes. Ao longo de 13 gerações, a Welser Profile tornou-se líder mundial na indústria. Portanto, fazia todo o sentido que o Responsive Spaces se baseasse no cerne desta história de sucesso e deixasse o produto ser o herói. Produtos reais de clientes foram usados para construir um órgão de aço, que esteticamente remete à tradição e reage a cada toque humano, oferecendo um vislumbre da magia subjacente através da criação de paisagens sonoras místicas.
About the A' Design Award de Bronze
Sounds of Welser A Instalação Interativa conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Sounds of Welser A Instalação Interativa seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Sounds of Welser A Instalação Interativa satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.
Press Kit
- Unique Properties
- While The design of the installation resembles an organ, it is far more technical, with sophisticated capacitive sensors that respond to touch and a dynamic sound engine that changes its sets of instruments every other minute.
One of the unique features of the installation is the way in which the technology is hidden, allowing visitors to focus on the tactile and sonic experience of interacting with the steel profiles. The capacitive sensors allowing for a precise and intuitive interaction with the product, while the dynamic sound engine creates a constantly changing soundscape that is unique and engaging. - Dimensions & Packaging
- Dimensions: Width 4000 mm x Depth max. 1000 mm x Height max. 3400 mm
- Tags
- interactive installation, sound installation, organ, soundscapes, touch installation
- Production Technology
- Developing the organ required a combination of advanced production technology and carefully selected materials. Hidden from the users, there are a PC, 2 speakers and a microcontroller. Capacitive sensors for each steel profile are triggered by touch through the change of its resistance. The profiles are electrically conductive but are insulated by a wooden base, which allows for safe and distinguishable interaction with them. 18 profiles result in 9 tones and two different octaves on each side.
- Design Challenge
- An alloy coating was applied to each profile to prevent flash rusting and ensure durability. However, this presented a challenge as the alloy negatively impacted the profiles' electrical conductivity. Different alloys were meticulously tested until the best solution was found. The calibration of the sensors had to be consistent across all 18 profiles, which presented an additional challenge. The developed sensor system demanded attention to detail and a lot of testing under various conditions.
- Research
- Through a process of exploration and experimentation, an idea was settled upon for an interactive installation featuring an organ made entirely of real customer steel profiles from Welser Profile. Visitors would be able to touch the profiles to create various sounds.To bring the idea to fruition, prototypes were tested using various materials and production techniques. The result is an installation that combines advanced production technology with carefully selected materials and an intuitive design to create a truly immersive experience for visitors.
- Inspiration
- As a global provider of steel profiles, Welser Profile was looking for an interactive brand experience for its visitor center. "The product is the hero" was the core idea of this installation. The history of Welser is a ongoing success story, which building upon made perfect sense. Real products were used to build this steel organ, which aesthetically hints towards tradition and reacts to every human touch by offering a glimpse of the underlying magic through creation of mystical soundscapes.
- Project Duration
- The project launched in September 2021 in Gresten, Lower Austria in the Headquarter of Welser Profile and will be a permanent interactive installation.
- Operation Flow
- The organ installation is an interactive experience that allows visitors to explore and create sounds by touching real steel profiles. The sounds produced by the installation are constantly changing, and visitors can experiment with different combinations of touches to create their own unique soundscapes.
- Image Credits
- Photos / 3D Sketches / Sound: Julian Reil
Video: Isabella Rogl (das narrativ), Manuel Bauer (das narrativ)
