Knowledge Capsule Aplicativo Móvel by Baidu Online Network Technology Beijing

Knowledge Capsule Aplicativo Móvel by Baidu Online Network Technology Beijing is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronze in Design de Tecnologias Móveis, Aplicações e Software Competition Category.

BronzeDispositivo Móvel· 2023

Knowledge Capsule Aplicativo Móvel

by Baidu Online Network Technology Beijing

Client: Baidu Online Network Technology. Beijing

A' Design Award de Bronze Winner in Dispositivo Móvel Category

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Verified Award Winner
Verify Award Status for #148150

View at A' Design Award Press Release Award Badge

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The Design

About Knowledge Capsule Aplicativo Móvel

Knowledge Capsule é um aplicativo móvel voltado para a educação em saúde mental. O Knowledge Capsule seleciona vídeos curtos, de cerca de três minutos, que explicam temas de aconselhamento psicológico. A inteligência artificial etiqueta os conteúdos, e uma revisão manual verifica a qualidade. Em seguida, os conteúdos são recomendados a cada usuário com base no histórico de visualização e no perfil. Um assistente antropomórfico orienta a interação e torna a experiência mais descontraída. As aulas virtuais permitem que os usuários aprendam e comparem seu progresso com o de outras pessoas. O objetivo é tornar o conhecimento sobre saúde mental simples e fácil de compreender.

The Recognition

About the A' Design Award de Bronze

Knowledge Capsule Aplicativo Móvel conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Knowledge Capsule Aplicativo Móvel seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Knowledge Capsule Aplicativo Móvel satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For different psychological problems, Knowledge Capsules selects the relevant mental health content through big data and presents users with 3 minutes short videos, accurately related to the diagnosis and treatment contents of users, based on AI technology. This product makes complex mental health knowledge lively and interesting with, helping users face up to and recognize themselves scientifically.
Tags: AI psychological counseling, Depression, Mental health
Production Technology: Tag content resources: dual form of manual and AI. AI recognizes video content, extracts keyword, classifies relevant content, and then with manual review to ensure high quality content, greatly reducing labor costs.
Intelligent content push: Based on the content type and viewing duration of previous consumption, AI recommends content that similar users are interested in, and adjusts it in real time according to the actual consumption behaviors.
Design Challenge: Comparing psychological counseling knowledge to capsules, this product pushes accurate content to users intelligently and naturally to popularize mental health knowledge and let users pay attention to mental health problems. Anthropomorphic AI diagnosis and treatment assistant helps to narrow the distance with patients to be close. The learning process of virtual class is easy and comfortable. Users can compete with others to learn together while learning.
Research: Based on huge content ecology of Baidu and gathering experts in the psychological and other fields, this product selects 3 minutes short video through big data, which contain psychological counseling content. Users can receive diagnosis content push through AI technology accurately based on their profiles. Knowledge Capsules helps to spread mental health knowledge by making it lively and interesting and helps users make scientific interventions for mental health problems.
Inspiration: According to data released by the World Health Organization, about 1 billion people world wide suffer from mental health problems, yet mental health is one of the most neglected areas of public health. Most people may have psychological problems at different ages, which seriously affect their daily life, study and work. We need more professionals to scientifically intervene the mental and emotional world of patients with mental illness and carry out targeted treatment.
Project Duration: Developed in Beijing in November 2021 and launched on 20 February 2021.
Operation Flow: Capsule anthropomorphic design creates a relaxed and pleasant interactive experience for users with interaction and dialogue with AI diagnosis and treatment assistant;
In the era of information explosion, this product avoids complex information screening process for users with intelligent and precise content push based on their profiles.
The virtual lessons put fun in learning and supports the learning competition with other users, stimulating the learning enthusiasm.
Team Members: Yuan Lu
Xiaoli Ping
Yujie Shi
Xiaowan Li
Yong Zhang
Xin Hu
Lu Han
Shi Ouyang
Xingyu Gu
Hao Li
Jiali Ma
Yuqin Gan