Plant Professor Embalagem de Alimentos by Hangzhou Chancemate Tech Corp.

Plant Professor Embalagem de Alimentos by Hangzhou Chancemate Tech Corp. is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronze in Design de Embalagem Competition Category.

BronzeEmbalagem· 2023

Plant Professor Embalagem de Alimentos

by Hangzhou Chancemate Tech Corp.

Client: Shanghai Jiashang Information Technology Co., LTD

A' Design Award de Bronze Winner in Embalagem Category

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Verified Award Winner

Verify Award Status for #149013

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The Design

About Plant Professor Embalagem de Alimentos

Plant Professor é uma série de embalagens para uma marca de alimentos de origem vegetal voltada aos jovens consumidores urbanos da China. A linha abrange dumplings leves, geleia e café. Um estilo visual flat unifica a série e reúne as informações de ingredientes e de calorias em um único sistema de identificação. Padrões figurativos e grafismos abstratos são dispostos em uma ordem deliberadamente solta, criando uma atmosfera descontraída. Os rótulos na parte frontal apresentam a marca, o produto e a proporção dos ingredientes. As caixas compactas são feitas de papel reciclável com materiais de impressão ecológicos e cabem facilmente em uma bolsa.

The Recognition

About the A' Design Award de Bronze

Plant Professor Embalagem de Alimentos conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Plant Professor Embalagem de Alimentos seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Plant Professor Embalagem de Alimentos satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Plant professor is a plant based food brand aimed at young urban users in China. Made of plant base, the series of food packages includes light dumplings, jelly and coffee. The design is based on a flat visual style, integrating product ingredients, calories and other elements to create a unified visual identification symbol. Deliberately disorderly arrangement presents a sense of freedom and casualness, attracting the target users.
Dimensions & Packaging: Dumplings: 230*41*61mm
Jelly: 124*80*24mm
Coffee: 155*100*15mm
Tags: Food packaging, plant based food, serialized packaging, fashion packaging, Young generation
Production Technology: Recyclable paper, environmentally friendly printing materials
Design Challenge: The challenge in the design process was to emphasize the youth factor and highlight the low calorie feature. Therefore, the packaging design uses visual elements including figurative patterns, abstract graphics, and arrows representing calorie drops. Abstract graphics and figurative graphics are interleaved, showing a sense of freedom and casualness, creating a relaxed and pleasant atmosphere, attracting the resonance of target customers.
Research: The design team did a lot of research on the current light food. Common light food packaging uses the modern design techniques, highlighting the rational, professional and rigorous characteristics of products. The packaging design of Plant Professor is closer to the snack property. In addition to the preservation of modern vision, it adds the charm of products with more relaxed and comfortable elements.
Inspiration: Based on vegetable protein, this range of food is designed to appeal to young urban women who care about fashion, healthy eating and freshness. Therefore, the design goal of the serialized packaging is to establish a unique visual identity system, which can convey a relaxed and healthy lifestyle to consumers and attract the target users to purchase.
Project Duration: The project was designed and developed in Shanghai, China in February 2022 and will be launched in China in August 2023.
Operation Flow: The product label, brand identity, and ingredient ratio are displayed on the front of the product in the form of labels, so that users can quickly obtain relevant information. In addition, the alternating arrangement of food photos and graphics provides a balance between appetite and fashion. And the compact packaging is convenient for users to carry in the carry on bag, covering business trips, travel, picnic and other common life scenes of modern urban users.
Team Members: Jin Xie