Animate Embalagem by Hsiaojou Huang is a highly esteemed winner of the very prestigious 2023 A' Design Award de Ferro in Design de Embalagem Competition Category.

FerroEmbalagem· 2023

Animate Embalagem

by Hsiaojou Huang

Client: Yin Bao Pet Health Enterprise Co., Ltd.

A' Design Award de Ferro Winner in Embalagem Category

11,648

Verified Award Winner

Verify Award Status for #149311

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Animate Embalagem

O Animate foi projetado para atender gatos & # 039; natureza curiosa e amor pela exploração, que se reflete nas embalagens da marca. A embalagem na cor macaron não é apenas visualmente atraente, mas o conteúdo também é feito com ingredientes naturais que promovem a saúde e o bem-estar geral do gato. O uso de ilustrações em cores fortes e vivas torna a embalagem do Animate única, diferenciando-a de outros produtos de ração para gatos que normalmente apresentam fotos de gatos. Ele pode identificar facilmente os compradores com a fórmula certa para seus gatos, bem como as necessidades adequadas para seus gatos.

The Recognition

About the A' Design Award de Ferro

Animate Embalagem conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Animate Embalagem seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Animate Embalagem merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most cat food packaging features real photos of cats in order to attract buyers' attention. But Animate uses strong and vivid contrasting colors and illustrations to differentiate the formulas and even the suitable cats range. Making it easier for buyers to quickly identify their needs.
Dimensions & Packaging: 400g / 170mm*250mm*38mm
1.5kg / 240mm*330mm*90mm
4.5kg / 270mm*460mm*120mm
Tags: Illustrations, Colorful, Pet Food, Cat Ration, Cat, Packaging, Cat Food
Production Technology: The packaging is made of a non-transparent aluminum bag, which can maintain the kibbles' freshness after opening. We also designed parts of the package with transparency, allowing the inner vibrant color to shine through with the metallic aluminum foil bag.
Design Challenge: Due to the color different principles performed between screens and print out, we took time on selecting the colors.
Research: Blue Bay is committed to designing a healthy diet for pets. In order to differentiate each formula, we search for the common postures and preferences of cats and discuss and identify which color is most suitable for each formula.
Inspiration: Cats are the world's most curious animals, they love to explore things. That's why we came up with vibrant macaron colors, just like a joyful playground exclusively for cats. Here, they can enjoy their life with natural ingredients.
Project Duration: This project was started in Jul 2022, and it was shown in public in Dec 2022 in Taiwan.
Operation Flow: People who have pets now are getting younger and younger, and living with pets has become a part of society. With the modern and unique design of this package, we aim to show that generation and quality can be on the same path. Giving pet owners an exceptional choice.
Patents: Yin Bao Pet Health Enterprise Co., Ltd.
Image Credits: Yin Bao Pet Health Enterprise Co., Ltd./
Lucky Chihao photography studio/
Ponde, Pocky, Poppy and Gummy