The Donn Whisky Irlandês De Single Malte por Tiago Russo and Katia Martins

O design The Donn Whisky Irlandês De Single Malte por Tiago Russo and Katia Martins é um vencedor altamente estimado do prestigioso 2023 A' Design Award de Ouro na Categoria de Competição Design de Embalagem.

OuroEmbalagem· 2023

The Donn Whisky Irlandês De Single Malte

por Tiago Russo and Katia Martins

Cliente: The Craft Irish Whiskey Co.

Vencedor do A' Design Award de Ouro na Categoria Embalagem

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Cores

O Design

Sobre The Donn Whisky Irlandês De Single Malte

The Donn simboliza o mais novo da linha The Craft Irish Whiskey Co.; uma porta de entrada para os valores fundamentais da marca a partir de uma experiência imersiva em torno deste ou de qualquer produto que a CIWC desenvolva. Nenhum acessório é poupado, nenhum detalhe é pequeno demais. Desde um design de garrafa inovador e marcante até uma caixa transparente e envolvente, o usuário pode encontrar todos os componentes que podem realmente fornecer a experiência de uísque perfeita para alguém. Vidro, pipeta e pedras, todos fixados com segurança no fundo de camurça da caixa, criam uma exibição segura de acessórios, complementada com o toque suave dos detalhes em couro.

O Reconhecimento

Sobre o A' Design Award de Ouro

The Donn Whisky Irlandês De Single Malte conquistou o A' Design Award de Ouro, um reconhecimento imensamente prestigiado atribuído a designs de primeira linha, maravilhosos e notáveis. Os vencedores do Ouro são criações extremamente inovadoras, visionárias e glamorosamente deslumbrantes, que refletem o prodígio, a sabedoria e a proeza dos seus designers. Espera-se que The Donn Whisky Irlandês De Single Malte seja uma invenção muito elogiada, pioneira e monumental, que oferece um valor sem precedentes. Este design vencedor do A' Design Award de Ouro é um projeto espetacular e respeitado, que beneficia muito e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. The Donn Whisky Irlandês De Single Malte cria sentimentos intensos de desejo, evoca paixão, incentiva a criatividade e fascina-nos.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: A mythological creation that sees its storytelling translated and reinterpreted through an impactful design, The Donn represents the first ever retail tailored product from The Craft Irish Whiskey Co., and therefore, focuses on the bottle and on how a single vessel can tell its own story whilst captivating the world around it. Subsequently, its experience box comes to elevate and highlight the vessel shaping, by adopting a see-through section with a similar angled geometry.
Dimensões e Embalagem: The vessel’s divergent shape and enlarged shoulder acts like a freestanding monument, whilst allowing a recessed gap for the user to grab the bottle with ease, in the exact balancing spot that will allow a soft and smooth pour, all designed and enclosed within the perfect combination of aesthetics, mythology, ergonomics and sensorial experience. Subsequently, the experience box comes into play to add to the full experience, in a singular moment of introspection and appreciation.
Etiquetas: Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, exclusive, bottle
Tecnologia de Produção: With its faceted, angular shaping, The Donn bottle was envisioned with a large, solid base, elevating the whiskey and its shades onto the narrowest part of the bottle. From there, the planar surfaces reflect the whiskey colours in every direction, in a vessel that must be visible from all angles, with one’s attention grabbed and enchanted onto it, as the glass elevates, widens and creates the inverted lip at the very top of its shoulders, creating the basis for a vertical elevated posture.
Desafio de Design: Apart from the extensive search for disruptive, eye-catching elements that could generate the differentiating point for The Donn, the core of the development process relied on creating a product that, whilst encompassing difference and irreverence, could still stay true to the brand’s ultra-premium look and feel, that could be considered a worthy successor of previous years’ releases, elevating whiskey and brand as one. Desire, disruption, tradition, all merged together in a single design.
Pesquisa: As a product that is tailored to a broader range of users and buyers than the rest of the brand’s range, the research stage was focused on the retail whiskey market, in order to understand what could be a shape and appealing design for this product to stand out from the shelves, in such a competitive market. It was a search for differentiating assets, for disruptiveness that could elevate and highlight The Donn beyond its direct competitors, through design and mythology.
Inspiração: In Irish mythology, Donn is associated to the god of the dead. Derived from the Celtic word for Dark Lord, Donn is said to dwell under the rock tunnel at Tech Duinn, where the souls of the dead gather to be chosen by the Donn. With Tech Duinn associated with the formation of Bull Rock in Ireland, The Donn bottle is inspired by the geometric rock formations on the side of this island, where an inverted elevating geometry was adopted, as to represent the conquering of Tech Duinn and The Donn.
Duração do Projeto: Introduced by The Craft Irish Whiskey Co. early 2023, The Donn represents the youngest addition to the luxury whiskey range, with its bottle developed for almost two years, in order to achieve the ultimate vessel, with the rock-formed geometry appearing in the glass smoothly and ensuring the liquid inside stays visible and truly benefits from all the angles and reflections promoted by the extremely angular asymmetrical bottle, topped by obsidian and rose gold knurl detailing on the closure.
Fluxo de Operação: The Donn packaging is a sensorial experience embedded onto the dark oak, leather, rose gold details, and most importantly, a moment of tasting and celebration, alongside the intricate vessel. Concise angles are used as the main focus point, drawing the attention towards the bottle, where the faceted shaping, iconic of this vessel, has inspired a similar angular and transparent window, teasing the viewer onto the natural shades of the Whiskey whilst bursting all the light refractions through.
Membros da Equipa: Tiago Russo
Katia Martins
Jose Augusto
Créditos de Imagem: The Craft Irish Whiskey Co.