Birdy Coluna de som by Leijing Zhou and Xin An

Birdy Coluna de som by Leijing Zhou and Xin An is a highly esteemed winner of the very prestigious 2023 A' Design Award de Ferro in Design de Equipamentos de Áudio e Som Competition Category.

FerroProdutos de Áudio· 2023

Birdy Coluna de som

by Leijing Zhou and Xin An

Client: Zhejiang University

A' Design Award de Ferro Winner in Produtos de Áudio Category

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Verified Award Winner
Verify Award Status for #149441

View at A' Design Award Press Release Award Badge

Colors

The Design

About Birdy Coluna de som

Birdy é uma coluna de som com uma alavanca de controlo em forma de pássaro que permite gerir a reprodução de música com a mão. A parte inferior é uma coluna de formato cónico com dois transdutores de 5 W e um amplificador de classe D de duplo canal. Um sensor tipo joystick no topo do cone deteta o movimento da figura do pássaro em ambos os eixos. Inclinar a figura do pássaro para a frente ou para trás ajusta o volume, enquanto inclinála para a esquerda ou para a direita seleciona a música anterior ou seguinte. O Birdy funciona também como assistente doméstico inteligente que responde a chamamentos de aves. O design pretende criar uma ligação natural e emocional entre as pessoas e a tecnologia.

The Recognition

About the A' Design Award de Ferro

Birdy Coluna de som conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Birdy Coluna de som seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Birdy Coluna de som merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Birdy provides a more engaging way to control music playback. With its bird-shaped game stick, users can interact with their music in a unique and interesting way, making the experience feel more natural and intuitive. Designed to emulate the experience of touching and interacting with a live creature, Birdy provides a refreshing departure from traditional, lifeless speakers.
Dimensions & Packaging: The full height of the product is 316mm. The bottom cone speaker is 250mm high and the maximum diameter is 142mm.
Tags: Speaker, Emotional design, Bird, Bionics, Natural
Production Technology: The speaker features two 5W drivers with a dual-channel class D amplifier. On the top of the cone is a joystick sensor that detects the movement of the bird above it in both XY axes, thus controlling the music playback.
Design Challenge: The biggest challenge of the design is how to give an emotional connection to a technological artifact. We were inspired by the interaction between humans and birds, where birds have a natural connection to music. This led us to design Birdy, a speaker that offers a more natural and intuitive way to interact with technology, bridging the gap between the digital and physical worlds.
Research: People communicate emotionally with their pets and we have studied various interactions between people and their pets and found that we were inspired by the interaction between humans and bird pets, where on the one hand birds have a natural connection to music and on the other hand their physical interaction between human and birds can be extracted as a way to control the music.
Inspiration: The design of Birdy is inspired by the way bird breeders often stroke and interact with their pets. The bird is located at the top and the bottom is a conical speaker. It is designed to foster emotional connections between users and the device, creating a more natural and seamless user experience.
Project Duration: The project started in March 2021 in Qingdao and finished in September 2022 in Ningbo.
Operation Flow: Users can control their music playback by swinging the bird-shaped game stick at the top, similar to a joystick. Swinging the bird backward or forward adjusts the volume, while swinging it left or right skips to the previous or next song. Additionally, Birdy is also a smart home assistant that responds to different bird calls.
Team Members: Leijing Zhou
Xin An
Image Credits: Xin An