Shochu X Design De Embalagem by Kota Sagae - Saga Inc is a highly esteemed winner of the very prestigious 2023 A' Design Award de Ouro in Design de Embalagem Competition Category.
OuroEmbalagem· 2023
Shochu X Design De Embalagem
Client: Shochu X
A' Design Award de Ouro Winner in Embalagem Category
Verified Award Winner
Verify Award Status for #149895The Design
About Shochu X Design De Embalagem
Projetado para uma reformulação da marca Shochu X, uma empresa que cria um novo valor a partir de uma perspectiva moderna para o shochu, uma bebida destilada tradicional produzida na região de Kyushu, no Japão. Focado no facto de esta marca não oferecer apenas o valor das bebidas alcoólicas, mas também valorizar a relação com a cultura e estilos de vida. Usei uma bebida destilada ocidental como formato e rótulo de garrafa, mas adicionei um design gráfico com um padrão de estilo japonês e estética minimalista para expressar a fusão cultural entre o Ocidente e o Oriente e os cidadãos globais; felicidade de estar socialmente conectado através deste shochu.
The Recognition
About the A' Design Award de Ouro
Shochu X Design De Embalagem conquistou o A' Design Award de Ouro, um reconhecimento imensamente prestigiado atribuído a designs de primeira linha, maravilhosos e notáveis. Os vencedores do Ouro são criações extremamente inovadoras, visionárias e glamorosamente deslumbrantes, que refletem o prodígio, a sabedoria e a proeza dos seus designers. Espera-se que Shochu X Design De Embalagem seja uma invenção muito elogiada, pioneira e monumental, que oferece um valor sem precedentes. Este design vencedor do A' Design Award de Ouro é um projeto espetacular e respeitado, que beneficia muito e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Shochu X Design De Embalagem cria sentimentos intensos de desejo, evoca paixão, incentiva a criatividade e fascina-nos.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design was made for a rebranding of Shochu X, which is a company that has been creating new value from a modern perspective for shochu, a traditional spirit produced mainly in many parts of the Kyushu region in Japan. The design work was done focusing on the fact that this brand does not simply offer the value of alcoholic beverages, but also places great importance on the relationship with food culture and lifestyles.
- Dimensions & Packaging
- Bottle size: Φ85mm, H175mm
- Tags
- Japanese-style, minimal, luxury, fusion, lifestyle
- Inspiration
- Shochu is a distilled spirit similar to whiskey, but it can be made from ingredients such as rice, sweet potatoes, brown sugar, as well as barley. After producing unprocessed shochu by single distillation, it can be aged for a long time in ceramic bottles, enamel tanks, or wooden barrels. And just like whiskey, different shochu are sometimes blended to create complex and diverse flavors. To match the diversity of the product, a different appearance was applied to different flavor in the design. In addition, based on the social significance of alcoholic beverages’ existence, which is to connect people, the emphasis was placed on the design that blends multi-ethnic cultures, as well as an affinity with lifestyle from a global perspective. To achieve this goal, a combination of a bottle shape and label normally used for Western spirits was adopted. However, in contrast to this, a graphic design with a Japanese-style pattern and minimalist aesthetics was incorporated to express the cultural fusion between the West and the East and people’s happiness that is being socially connected with this shochu as global citizens beyond national borders.
- Team Members
- Creative Director：Kota Sagae
Art Director：Kota Sagae
Designer：Kota Sagae
Creater：Keisuke Hashimoto
Marketing Director：Daiki Okabe
Production Maneger：Miwa Nishii - Image Credits
- Saga inc.
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