Sonder Moments Arte 3D a Olho Nu by Flint Walk

Sonder Moments Arte 3D a Olho Nu by Flint Walk is a highly esteemed winner of the very prestigious 2023 A' Design Award de Ferro in Design de Computação Gráfica, Modelação 3D, Texturização e Renderização Competition Category.

FerroComputação Gráfica· 2023

Sonder Moments Arte 3D a Olho Nu

by Flint Walk

Client: Chengdu Flint Walk Film and Television Technology Co., Ltd

A' Design Award de Ferro Winner in Computação Gráfica Category

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The Design

About Sonder Moments Arte 3D a Olho Nu

Sonder Moments é uma obra de arte pública em 3D a olho nu exibida em um painel digital na área central de Chengdu, China. A obra apresenta uma figura colossal criada com computação gráfica e tecnologia 3D a olho nu. Elementos de flores, mármores e vidro são combinados com efeitos de partículas sobre meteoritos. A peça é apresentada em uma tela de LED com resolução 8K e uma superfície de 888 metros quadrados. A grande escala gera um forte impacto visual. A figura colossal representa a autoconsciência e a força dos indivíduos.

The Recognition

About the A' Design Award de Ferro

Sonder Moments Arte 3D a Olho Nu conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Sonder Moments Arte 3D a Olho Nu seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Sonder Moments Arte 3D a Olho Nu merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sonder Moments, is a naked-eye 3D public art piece showcased on the digital billboard in the central area of Chengdu, China. Through digital media and visual design, a surreal spectacle is created in the urban landscape, blurring the boundary between virtuality and reality. This public art piece allows the audience to experience the wonder of travelling through time and space right in the middle of the city center.
Dimensions & Packaging: With this naked-eye 3D public artwork, the team used Maya for the animation and Nuke for the visual effects. The colossus is displayed on a LED billboard with the resolution of 8K and size of 888 square meters. The team designed the piece with elements of flowers, marbles and glass and with particle visual effects on the meteorites.
Tags: Naked-eye 3D billboard, out-of-home advertisement, CG, digital art, public art, larger-than-life
Production Technology: CG, Naked-Eye 3D Technology
Design Challenge: We have come across the challenges of achieving both softness and hardness on the colossus with visual effects to manifest its ever-lasting life and engergy. Also we have made a lot of efforts when trying to create the pink grass, avoid distorsion and differentiate the Colossus II with Colossus I.
Research: As the internal exploration of the public emerged during the post-pandemic era, we decided to center our research around the emotional health and social well-being. The colossus in Sonder Moments is the ultimate embodiment of the strength of self-consciousnes, which aims to alleviate the anxiety around us and place emotional value onto the society with digital easthetics.
Inspiration: The ordinary and mundane human society in the modern world evolves into boundless universe on spur of moment, breathing into the art piece life and exuberance from a different time and space. Not only does the maximization of larger-than-life effect brings a strong visual impact on the audience, but the huge figure of the colossus also serves as a manifestation of the awakening of self-consciousness and the power of individuals.
Project Duration: Nov 18, 2022 - present, Chengdu
Operation Flow: Displayed in the public space of the city center, naked-eye 3D technology on larger-than-life objects provides captivating experiences. With live-action filming, visual effects, creative concepting and advanced rendering technology, we have helped achieve the brand equity and commercialization of products.