Japanese Sake Design De Embalagem by Shinji Yaoita

Japanese Sake Design De Embalagem by Shinji Yaoita is a highly esteemed winner of the very prestigious 2023 A' Design Award de Prata in Design de Embalagem Competition Category.

PrataEmbalagem· 2023

Japanese Sake Design De Embalagem

by Shinji Yaoita

Client: Hasegawa Brewery Co.

A' Design Award de Prata Winner in Embalagem Category

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Verified Award Winner

Verify Award Status for #150540

View at A' Design Award Press Release Award Badge

Colors

The Design

About Japanese Sake Design De Embalagem

Este é um design especial de saquê criado para comemorar o 180º aniversário da Hasegawa Sake Brewery. 180 anos de gostos e habilidades tradicionais foram transmitidos de geração em geração, e o anel da árvore foi usado como principal elemento visual para expressar a história e o futuro. As cores de toda a caixa externa foram inspiradas na pintura a tinta para expressar tradição e luxo. O logotipo comemorativo é impresso em ouro para combinar com o brasão da família da cervejaria. A garrafa dentro é uma imagem preta contrastante. A rugosidade da garrafa expressa o peso da tradição e da tecnologia.

The Recognition

About the A' Design Award de Prata

Japanese Sake Design De Embalagem conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Japanese Sake Design De Embalagem seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Japanese Sake Design De Embalagem é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hasegawa Sake Brewery has been in business for over 180 years in Nagaoka City, Niigata Prefecture. The company building is registered as a Japanese cultural heritage site. This product is a special sake made to commemorate the 180th anniversary of the company's founding.
Dimensions & Packaging: Height 322mm × Width 115mm × Depth 115mm
Tags: sake,japanese sake,package,box
Production Technology: The difficult part of this project was the printing of the outer box. We visited several printing companies, but they were all far from ideal quality. Luckily, we were introduced to an experienced company that specializes in box printing, and we were able to solve this problem.
Design Challenge: Because of the special design representing the brewery itself, it was essential to propose a concept that would be acceptable to the client. Therefore, we spent the most time on creating and proposing a concept for this project.
In the design, we focused on the layout as well as the printing in order to create a Japanese taste. The surface of the outer box is treated with a special scratch-resistant finish to give it a luxurious feel.
Research: Although the product is well-known in the region and has tradition and history, consumers are tired of the same design, and it was necessary to express newness in addition to tradition and luxury. Furthermore, and most importantly, the brewery itself needed to be expressed in the design.
Inspiration: In order to express the traditional taste and skills that have been handed down for 180 years, we used the "tree ring" as the main visual to express the history and future.
The overall color of the outer box was inspired by ink painting to express a sense of tradition and luxury. The commemorative logo was printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology.
Project Duration: 2022, project commissioned by Hasegawa Brewery Co.
Operation Flow: This package is made of glass bottles and paper.
Team Members: Printing: Takakuwa Art Printing Co.