Nunn Bush A Animação De Produto 3D by Mateus Morgan is a highly esteemed winner of the very prestigious 2023 A' Design Award de Prata in Design de Cinema, Vídeo e Animação Competition Category.
PrataCinema· 2023
Nunn Bush A Animação De Produto 3D
Client: Morgan Studio
A' Design Award de Prata Winner in Cinema Category
- 64,362
- Verified Award Winner
- Verify Award Status for #150585
The Design
About Nunn Bush A Animação De Produto 3D
O projeto foi feito para mostrar todas as funcionalidades do produto de uma forma divertida sendo informativo mas sem incomodar. O objetivo era mostrar a construção do calçado. A inspiração veio da pesquisa sobre elementos que pudessem representar o produto, como a natureza com todas as cores e ambientes. O calçado foi modelado utilizando fotografias como referência e técnicas de modelagem 3D de superfície dura. Para modelagem, os projetistas utilizaram o software C4D. Todas as texturas foram feitas com textura de couro e alguns pincéis de Photoshop. Vray foi usado para renderização e Houdini para simulações.
The Recognition
About the A' Design Award de Prata
Nunn Bush A Animação De Produto 3D conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Nunn Bush A Animação De Produto 3D seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Nunn Bush A Animação De Produto 3D é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project was made to show all the features of the product in a fun way. Being a informative but without being annoying. The purpose was to show the construction of the shoe.
- Tags
- shoe, 3d animation, shoe animation, product animation, 3D, lookdev
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software C4D. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- The inspiration came through the research about elements that could represent the product, like the nature with all the colors and mood.
- Project Duration
- 2 months
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Director: Mateus Morgan
Client: Nunn Bush
Briefing: Whitney Theriot
3D modelling and texturing: Mateus Morgan, Otavio Silveira, Carlos Masson
Animation: Mateus Morgan
Simulations José Rafael, Cadu Rosa
Sound Design Samuel Simionato
Motion Design: Vitor Fonseca
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
