Gatorade Fuel Rover Carrinho de Armazenamento de Garrafas by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronze in Design de Publicidade, Marketing e Comunicação Competition Category.
BronzePublicidade· 2023
Gatorade Fuel Rover Carrinho de Armazenamento de Garrafas
by PepsiCo Design and Innovation
A' Design Award de Bronze Winner in Publicidade Category
Verified Award Winner
Verify Award Status for #150636The Design
About Gatorade Fuel Rover Carrinho de Armazenamento de Garrafas
O Gatorade Fuel Rover é um sistema móvel de armazenamento de garrafas destinado à equipe técnica de times esportivos. O Fuel Rover armazena e transporta um grande número de garrafas dos jogadores ao longo do campo. Um compartimento de armazenamento na base pode acomodar um suporte de garrafas extra, gelo, suprimentos ou resíduos coletados. Um painel utilitário na parte traseira comporta três bolsas de armazenamento que se fixam por tiras, destinadas a materiais de treinamento ou suprimentos do nutricionista. O design libera os profissionais de carregar itens junto ao corpo e permite uma movimentação mais fácil ao longo da linha lateral. O Fuel Rover atualiza um projeto anterior de armazenamento de garrafas.
The Recognition
About the A' Design Award de Bronze
Gatorade Fuel Rover Carrinho de Armazenamento de Garrafas conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Gatorade Fuel Rover Carrinho de Armazenamento de Garrafas seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Gatorade Fuel Rover Carrinho de Armazenamento de Garrafas satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Gatorade® Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players’ bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.
- Design Challenge
- Since extra storage for supplies was high on the list of needs, the design incorporates a utility panel on the backside to carry three storage bags. These bags can strap to the back of the Fuel Rover to store personal training or dietitian supplies that staffers would usually have to carry on their person or in a fanny pack or backpack. This takes some weight off and enables them to move more freely around the field.
Ultimately, the new Gatorade Fuel Rover provides an upgraded management experience for team staff members, while its sleek design adds brand presence on sidelines across all our professional and collegiate partners. - Inspiration
- Empowered with this knowledge, we improved the original Bottle Tree design to add even more functionality and flexibility to the Fuel Rover. Now, with the added features, team staff can use the storage bin located at the bottom of the Fuel Rover for a number of uses, whether packing an extra six bottles in a caddy, storing ice to be used in the bottles, filling the area with supplies, or utilizing the space for collecting any generated waste.
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