Not Always Fun Anúncio Impresso by Squared

Not Always Fun Anúncio Impresso by Squared is a highly esteemed winner of the very prestigious 2023 A' Design Award de Prata in Design Social Competition Category.

PrataSocial· 2023

Not Always Fun Anúncio Impresso

by Squared

Client: Squared

A' Design Award de Prata Winner in Social Category

1,258,429

Verified Award Winner

Verify Award Status for #150806

View at A' Design Award Press Release Award Badge

Colors

The Design

About Not Always Fun Anúncio Impresso

A campanha publicitária tem como objetivo aumentar a conscientização sobre a síndrome de Arlequim. Esta é uma síndrome que afeta o sistema nervoso autônomo e está associada à ausência de sudorese e rubor na pele de um lado da face. A agência desenvolveu ilustrações visuais chave que se baseiam na justaposição das diferentes representações do arlequim com o objetivo de esclarecer a disparidade entre a representação cômica do personagem e a realidade de viver com a síndrome de Arlequim, enfatizando a necessidade de maior compreensão e conscientização de a condição.

The Recognition

About the A' Design Award de Prata

Not Always Fun Anúncio Impresso conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Not Always Fun Anúncio Impresso seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Not Always Fun Anúncio Impresso é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Dimensions & Packaging: This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
Tags: craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
Production Technology: Meticulously crafted illustration is all it is used to achieve the final result.
Design Challenge: The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
Research: The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
Inspiration: The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Project Duration: The project was developed during the first trimester of 2023.
Operation Flow: This is not relevant to the category presented.
Team Members: Creative Director - Yana Okoliyska
Copywriter - Dessislava Pavlova
Image Credits: Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared