Oat Milk Embalagem de Bebida by Wallrus Design Studio

Oat Milk Embalagem de Bebida by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronze in Design de Embalagem Competition Category.

BronzeEmbalagem· 2023

Oat Milk Embalagem de Bebida

by Wallrus Design Studio

Client: Wallrus Design Studio

A' Design Award de Bronze Winner in Embalagem Category

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Verified Award Winner
Verify Award Status for #150948

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Colors

The Design

About Oat Milk Embalagem de Bebida

Oat Milk é um projeto de embalagem para uma bebida vegetal feita à base de aveia. A embalagem é uma caixa cartonada asséptica que mede 85 mm de largura, 85 mm de profundidade e 230 mm de altura, e os grafismos são aplicados por impressão flexográfica. Ilustrações de jovens com diferentes estilos de vida aparecem na embalagem para apresentar a bebida como algo novo e nutritivo. Hábitos diários saudáveis são mostrados nas imagens de maneira sutil. O design busca destacar-se na gôndola e convidar os consumidores que ainda não conhecem o sabor do leite de aveia a experimentá-lo.

The Recognition

About the A' Design Award de Bronze

Oat Milk Embalagem de Bebida conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Oat Milk Embalagem de Bebida seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Oat Milk Embalagem de Bebida satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Milk made from Oat is a unique product that is very nutritious and has many properties. This product can be used as a substitute for milk in the market. Most of the audience has no idea about the taste of this product. Therefore, they should be encouraged through design to try this unique product once.
Dimensions & Packaging: Width 85 mm x Depth 85 mm x Height 230 mm
Tags: Oat Milk, Tetrapak, Milk, Healthy
Production Technology: This product is flexo-printed on tetrapack aseptic box.
Design Challenge: The newness of the product and the lack of consumer awareness of the taste and uses of the product.
Research: Questionnaires were provided to a number of target audience groups and then the main direction of design was extracted from their answers. Also, interviews were conducted with a number of stores and coffee shops about the product and its uses.
Inspiration: In choosing the design path of this project, to achieve the best result, it is focused on consumer insight and creating a level of product awareness.
Project Duration: The project started in January 2022 in Iran and finished in April 2022 in Iran.
Operation Flow: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Team Members: Creative director: Matin Mirzaei
Image Credits: Mockup: Wallrus Design Studio